In 2008, Philips Lighting achieved continuous growth in its performance in the Chinese market with advanced energy-saving technologies. As a leader in the global lighting industry, why can Philips Lighting find business opportunities in the crisis and expand its market share in China? The reporter visited Ms. Rowena Lee, Senior Marketing Director of Philips Lighting Asia Pacific, to find the answer to the rapid rise of Philips Lighting!
Energy saving is still the key word of 09 China lighting industry
Reporter: Hello, Rowena. 2008 was an unsettled year for the Chinese lighting industry, and many major events took place. What do you think is the key word that best reflects the development of China's lighting industry last year?
Rowena: I think the core keyword of China's lighting industry in 2008 is energy saving. Energy-saving lighting has been included in the overall national energy conservation and emission reduction plan. At the beginning of the year, the Ministry of Finance and the National Development and Reform Commission jointly held a national high-efficiency lighting product promotion work conference to deploy the first batch of 50 million high-efficiency energy-saving lighting products that received financial subsidies. This marked the official launch of China's efficient lighting promotion project.
Reporter: As a successful bidder for the national high-efficiency lighting project, Philips Lighting should have a good harvest?
Rowena: Yes, Philips 8W, 11W, 15W, 18W general lighting self-ballasted fluorescent lamps, 18W, 36W three-color double-ended straight tube fluorescent lamps, with excellent performance and performance, won the bid. Now, Philips has completed millions of product promotion programs in Henan, Jilin, Hubei, Jiangsu, Shaanxi, Liaoning and other provinces.
Reporter: So it seems that Philips has performed well in the promotion of efficient national lighting. What experience do you think is worth learning from insiders?
Rowena: In line with the national policy of promoting energy-efficient lighting, taking advantage of the trend and taking the opportunity to emerge is an important reason for Philips Lighting to achieve excellent market results in 2008. This year, Philips' full-line products have developed satisfactorily, and the development of energy-saving lighting products is particularly rapid.
Reporter: Partner. The National Development and Reform Commission also announced the official launch of China's "China's phasing out incandescent lamps, speeding up the promotion of energy-saving lamps action plan" preparation work. This means that with the elimination of incandescent lamps, energy-saving lamps will accelerate the comprehensive promotion in China. At the just-concluded national high-efficiency lighting product promotion seminar, the relevant person from the Ministry of Finance said that the first promotion had achieved a complete success, eventually reaching more than 60 million. In 2009, we will further increase the promotion of high-efficiency lighting products. We believe that this is a good opportunity to improve the energy-saving application level of the Chinese lighting market and promote industrial development.
Philips lighting this year's action
★ spend 1 billion euros to enter home and office lighting
Reporter: At present, the global financial crisis has triggered the turmoil in the real economy of the entire lighting industry, and it has also sounded the alarm for Chinese lighting companies. Excuse me, what impact does the financial crisis have on Philips?
Rowena: In this global financial crisis, China is suffering from a relatively small country, and now China's position in the world economy is more important, so Philips Lighting will still regard China as an important global strategy. base. Philips will continue to strengthen its penetration into the second and third tier markets and accelerate the pace of entry of home lighting into the Chinese market. Looking forward to the future, energy conservation As a project promoted by China, Philips will continue to advocate and promote the conversion of energy-saving lighting in various industries.
In terms of production scale, in Jiangsu Yizheng, invested and built by Philips Lighting, the fluorescent lamp production base covering an area of ​​more than 100 acres has been put into production in January this year. It will be one of the world's largest production bases for fluorescent lamps, and it is expected that the output of Philips (China) direct fluorescent production base will increase by more than 60% in the next three years. In Dongyang, Zhejiang, Dongyang Debang Lighting Co., Ltd., a joint venture between Philips and Hengdian Debang, will also be established this year. The new joint venture will produce a full range of compact fluorescent lamps.
In addition, this year Philips will invest at least 1 billion euros to enter the field of home lighting and office lighting. In fact, we opened the first Philips brand store in China at the end of 2008. In 2009, we will increase the number of specialty stores and promote the channel construction of home lighting products. We still believe that 2009 is a rare opportunity for Philips Lighting!
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