Apple will set up an R&D center in China to be completed later this year

Tencent Digital News (Du Jie) August 17 news, just on the second day after Apple CEO Cook visited China again, Apple has brought us new news. Apple said that as the local team continues to grow, Apple hopes to expand its operations in China through the establishment of a new R&D center.

In fact, Apple's establishment of an R&D center in China has its purpose and background. On the one hand, Apple is increasingly relying on the Chinese market. Although performance has been declining for two consecutive quarters, it is undeniable that China is still Apple’s fastest growing region in the world. The growth rate once reached 100%; on the other hand, Apple’s “human assets” in China have already been very large. After Cooke disclosed that Apple’s number of employees in China reached 10,000, Apple’s total spending in China for the whole year of 2014 It has reached 70 billion U.S. dollars. In addition, more than 1.5 million developers in China currently develop applications for iOS. All this shows that Apple does have the need to increase its investment in China.

Of course, there is a deeper background here, which is how Apple, as a multinational corporation, can meet China's enormous market with huge potential and competitive pressure. At the software level, both iOS and Mac OS systems have been designed for localization. Out of the tilt, they also received rapid support from a large number of local developers. At the hardware level, most of the recent generations of products in China are sold synchronously with the world. Therefore, Apple needs a “Chinese-style brain” to think about the market here. R&D and spending habits, as Cooke mentioned when he accepted the Tencent digital interview yesterday: “We are focused on the long-term and do not care about some changes in a short period of time. Therefore, we invest in technology, not just Current market or fiscal quarter."

Apple's statement is as follows:

As the local team continues to grow, we hope to expand our operations in China by setting up a new R&D center.

The R&D center will be completed later this year for the purpose of aggregating our engineering and operations teams in China, and for users in China and around the world to continue to build leading technologies and services for our products.

The new R&D center will also be committed to strengthening its relationship with local partners and universities and supporting nationwide talent development.

Posted on