Recently, it was learned from Jiangxi Guiya Lighting Co., Ltd. that in the first 11 months of 2006, the company's sales revenue exceeded 200 million yuan, an increase of more than 40%. Relying on technological innovation and creating famous brands, this small factory has now developed into one of the country's largest energy-saving lamp production bases with more than 20 national patents and “Jiangxi Famous Brand Productsâ€. In Guixi City, like Jiangxi Guiya Lighting Company, there are not a few companies that “take patentsâ€, “trademarks†and “grab†the market. In recent years, based on the comparative advantage and characteristic economy, Guixi City has established a brand economy model in which trademark brands lead the rapid economic growth at the combination of brand effect and county economy, and promotes the rational adjustment of economic structure and economic growth mode. The transformation. Up to now, the city has owned one of China's famous brand products, one national inspection-free product, and five famous brand products in Jiangxi. The production of various famous brand products, which account for 4% of the total number of enterprises above designated size, has created more than 90% of industrial sales revenue. The brand economy has supported the Guixi Industrial Building. Forging industrial development and development, we must transform the mode of economic growth, foster the development of independent brands, and build core competitiveness. In recent years, Guixi has vigorously promoted the implementation of “brand strategy†and “quality developmentâ€, and brand building as an effective way to improve the level of industrial development, formulated a brand-name product cultivation and development plan, and established a brand-name strategy promotion system. A series of policies and measures to promote and support enterprises to create famous brands have been introduced. The city has increased coordination services at all levels, strengthened quality, measurement, standardization management and quality system certification, organized the declaration of brand-name products, and actively applied for registration of products that meet the standards. Encourage enterprises to innovate and create brands, and reward enterprises that have won the title of national and provincial famous brand products. The whole city has formed a good atmosphere for striving for brands, and a number of advantageous brand enterprises have thrived. At present, the number of China's famous brand products and Jiangxi famous brand products owned by Guixi has ranked first in the provinces (cities, districts). The rapid rise of pillar industries such as electronic energy-saving lamps, building materials and food is the epitome of the brand economy in Guixi. In the past three years, the market sales revenue of 8 famous brand products manufacturers in the city has increased by more than 30%, far greater than the development speed of general production enterprises. The market awareness, market share and market competitiveness of brand-name products have been significantly improved. Enterprises have become a powerful driving force for the industrialization of Guixi. Since the cement products of Guixi New Century Cement Co., Ltd. have been awarded the title of provincial famous brand products at the end of 2004, the sales of products have climbed all the way. The industrial output value of 1606 yuan was completed in the first 10 months of 20106, which is 1.7 before the title of provincial famous brand products. Times.
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