IT168 Information Changhong has been developing in the TV field for more than 40 years. As one of the well-known color TV companies in China, Changhong has launched a variety of TV products, including LCD TVs, OLED TVs, and laser TVs. In July of this year, Changhong officially released the world’s first artificial intelligence TV, and its voice experience was excellent. At the IFA 2016 Berlin Consumer Electronics Show a while ago, Changhong also brought its latest curved OLED TV to Germany, which was very active this year. Recently, Su Zihuan, general manager of Changhong Multimedia Industry Co., Ltd., received an exclusive interview with the media, elaborated his views on Changhong TV and the future development trend of Changhong TV.
Su Zihuan, General Manager of Changhong Multimedia Industry Company interviewed by the media
OLED industry trend Changhong to do the best cost-effective OLED products
We all know that Changhong is one of the manufacturers of OLED camps. Changhong made a decision before making a choice. This Su expressed that OLED is a trend in the TV industry, with the self-illumination of OLED TV pixels. Image quality is absolutely dominant. Therefore, Changhong will unwaveringly grasp the trend, develop more mature and high-quality OLED TV products, and create continuous surprises for consumers with the highest performance and price ratio.
Changhong OLED organic TV lineup strong
OLED has obvious advantages in color, viewing angle and contrast.
OLED display technology has been controversial since its inception, and Su Zong believes that the advantages of OLED and LCD have no controversy over their advantages and disadvantages. LCD TVs rely on backlight to pass through screen imaging, and their color, angle, and contrast are far inferior to those of OLED. effect. The OLED does not have a backlight and is directly illuminated by an organic pixel on the surface of the screen, which has obvious advantages in terms of color, viewing angle, and contrast. Due to technical difficulties, OLED TVs were limited to small screens in previous years and had low resolution, such as mobile phone screens, or high-end display applications for national defense research. Today, OLEDs have finally achieved large-screen OLEDs, 4K, and family-oriented technologies. Changhong thinks this is an OLED market opportunity.
Changhong OLED TV has a more humane control experience
The manufacturers of OLED TVs are more than Changhong. For how to create differentiated competition, President Su expresses that Changhong will regard OLED products as high-end products in the high-end CHiQ series. In addition to promoting OLED power consumption, we will increase the number of pixels. In addition to the technical means of extending the service life of OLEDs, such as mobile smart repair, it also incorporates the company's latest artificial intelligence technology, allowing consumers to enjoy a more humanized control experience while enjoying the excellent picture quality of OLED TVs.
With the advancement of technology and market expansion, the proportion of OLED products will become higher and higher
Su Zong said that OLED TVs are still in the promotion period. Changhong pays more attention to the performance of OLED products. Therefore, OLED products are not used as high-margin products. The purpose is to allow more consumers to use the best OLED TV products. At present, OLED products account for a small proportion of sales due to cost and capacity constraints, but we firmly believe that as technology advances and the market expands, the proportion of OLED products will increase.
Changhong wants more consumers to enjoy OLED TV
The price of OLED TVs has remained high, which makes ordinary consumers often daunted. Su Zong stated that with the efforts of the scientific research team, Changhong will further reduce OLED power consumption through technological innovation. While prolonging the service life, Changhong will further reduce the retail price of OLED TV products, allowing OLED TVs to enter the families of ordinary people. More consumers can enjoy the excellent picture quality brought by OLED products, which is the direction of Changhong's efforts.
OLED TVs will enter the blowout period in the next three years
Nowadays, many TV manufacturers in China have joined the OLED camp. The OLED era may be very close to us. General Su believes that OLED TVs will enter the blowout period in the next three years. This is undoubtedly the consensus of the industry. Since 2014, Changhong has listed the first OLED TV Q1A in China. The new Q3A series is currently a new generation of more mature OLED products, achieving higher resolution, low power consumption, and pixel protection technology. Artificial intelligence technology. In the next stage, Changhong will develop more OLED products to meet the market based on different needs of consumers.
Su also said that compared with OLED, LCD's biggest advantage is the cost advantage, so I think OLED and LCD will have a long period of coexistence, OLED occupy high-level status, while LCD occupy the low-end market. As long as the proportion of OLED sales reaches 30%, I think it is the OLED era.
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