Guangzhou Mouton Cadet Bar Lighting Design Case Analysis

Why has Mouton Cadet, which has been in existence for more than 80 years, settled in Guangzhou as the first red bar in China? After sharing and understanding the brand value of Mouton Cadet, it is not difficult to answer the previous questions. Guangzhou, a city backed by the Pearl River Delta, may be more willing to accept this slow-lived city with half a glass of red wine and cigars after Hong Kong. After Louis Vuitton’s successful travel strategy to the world, travel has become the will of more independent individuals, and how to relive each paragraph of travel stories after each trip becomes a sharing and communication experience. The Nassau firm, who is more aware of this emotional element, will capture the unique psychological experience of this modern urban life. We attribute the design concept of Mouton Cadet Bar to a mysterious “invitation for travel”. Chatting and intertwining between the richness of red wine and the excitement of travel.

All the bar elements look back at the special moments and feelings that a chic traveler experiences on the go. Some of the ambiences or exquisite places that he has been and are looking for. What happened during the trip was recorded on walls and floors, art paintings, wooden floors, bronzes and velvet textiles. Nassau designed a modern and elegant bar that reflects the unique appeal of the Mouton Cadet brand.

The main area of ​​the bar extends to the outdoor rooftops and is surrounded by towering bamboo to create a harmonious atmosphere. The open lobby sofa area allows visitors to experience the long history of wine. Mirror finishes with branded logos extend to the ceilings of these two areas. The Mouton Cadet bar features a Vip area, all featuring Rothschild wines. As the most legendary Baron Philppe De Rothschild in the world of wine, the interior space needs to be truly upscale and unique. The custom-designed leather sofa area allows guests to relax and enjoy the wonderful flavor of Rothschild. Classic furniture and sophisticated design create a comfortable and intimate space. All the details here, metal fabrics, Masek, and parquet give the brand aristocratic temperament. The Mouton Cadet Bar is not only a reminder of the journey, but also a trip to the elegant wine culture centre.

Edit: Sophy

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