Interview with Pan Wenbo: Aladdin Lighting Network


Pan Wenbo, Managing Director of Guangzhou Guangya Messe Frankfurt Co., Ltd. Since the establishment of Guangzhou Guangya Exhibition Trade Co., Ltd. in 1995, it has organized the 13th Guangzhou International Lighting Exhibition, and has now developed into the world's second, Asia's number one lighting industry event, attracting more than 100,000 people in the global lighting and construction industry every year. participate. During the general review of Pan, he decided to invest in Aladdin Lighting Network in 2007.

When I mentioned Aladdin, many people would naturally think of Aladdin's mythology. The website is called Aladdin Lighting Network, which also contains the general expectations of Pan. Pan always hopes that Aladdin Lighting Network can illuminate the entire lighting industry like a magic lamp and illuminate the whole world. From the launch of Aladdin's lighting network to positioning and operation, Pan has invested a lot of effort. Some people in the industry once jokingly said to Pan: "Your exhibition has been done very well. It has already achieved the number one in Asia and the second in the world. Why bother to make a website to toss yourself and increase your burden?" Laughing and answering: "This era is the era of the Internet and the era of challenges. Although I am not young but not old, I hope that my thoughts can keep up with this era. I hope that Guangzhou International Lighting Exhibition can do it. Better, diversified, so we need to make continuous progress. Combine the promotion of physical exhibitions and online information to achieve complementary resources, further improve their respective functions, and better promote the development of the entire industry.

The mass media has invested a high degree of enthusiasm for the launch of Aladdin Lighting Network and has given high attention. As an official website, Aladdin Lighting Network reporter Huang Neng interviewed the directors of Guangzhou Guangya Messe Frankfurt Co., Ltd. on issues of interest to everyone. Manager Pan Wenbo, in order to let everyone better understand Guangzhou International Lighting Exhibition and Aladdin Lighting Network.

Enrich resources to create first-class exhibitions

Aladdin Lighting Network: Mr. Pan, hello! Guangzhou International Lighting Exhibition has been held until the 13th, please tell us about the exhibition.

Mr. Pan: Hello! As the largest and second largest lighting exhibition in Asia, Guangzhou International Lighting Exhibition has become the industry's recognized top platform for lighting and building automation. Guangzhou International Lighting Exhibition has been successfully operated for 13 years, experienced rapid development in the industry, established a dominant position, and accumulated a wealth of buyers and exhibitors resources. Looking back at the Guangzhou International Lighting Exhibition, we have made great progress:

1) From the perspective of the exhibition itself, the exhibitors have grown from the initial 92 exhibitors to 1,250 in 2007. The exhibition area has also grown from 2,000 square meters to 82,000 square meters; 2) from the number of exhibitors, the number of visitors from the original 3,000 to the current 60,000. 3) From the perspective of product categories, the exhibiting products have undergone substantial changes, from single product trading to diversification of lighting products. From the original indoor single product to professional outdoor lighting, indoor lighting, LED lighting, neon lights, stage lights and professional lighting, light source, electric light accessories, lighting control, management and measurement systems and lighting production equipment, instruments and other multi-professional product chain . 4) From the buyer's point of view, from 7,361 in 1996 to 45,071 in 2007; 5) From the perspective of the buyer's regional distribution, from a single domestic exhibitor to attracting more than 98 countries 45,000 buyers. It has become a powerful platform for promoting products and bringing together opportunities for collaboration. 6) From the quality of buyers and visitors, the number of primes has improved significantly. The lighting industry's designers, engineers, owners, distributors, wholesalers, trade terminals, etc. all participate in it, becoming a real lighting industry event.

In addition to the largest number of lighting equipment and product manufacturers in the district, Guangzhou International Lighting Exhibition is also regarded as an ideal distribution center for gathering market information by lighting professionals, architects, designers, building contractors and engineers. Guangzhou International Lighting Exhibition has a wealth of expert designer resources, as well as many internationally renowned industry veterans. Guangzhou International Lighting Exhibition provides venues for expert designers to deliver keynote speeches, providing exhibitors with opportunities to discuss and exchange on-site. Here, you can explore the development status and future trends of the lighting industry, and provide guidance analysis and technical support for the latest hotspots in the lighting industry.

At this point, it can be said that Guangzhou International Lighting Exhibition has provided a whole industrial chain for the development of the lighting industry, forming a comprehensive communication platform integrating manufacturers, experts/designers, engineering design companies and owners.


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