- "I Marketing? My Wonderful" 2 / "Top Ten Marketers" Candidate Selection Qiu Jianwei ![]()
Qiu Jianwei: Chief Consultant of Milestone Consultant, World Senior Business Registration Planner, Distinguished Professor of "MBA Marketing Management" of Sun Yat-Sen University, "The Second China Top Ten Brand Marketing Planning Expert", with "Lighting Lighting Market Actual Combat", "Lamps Marketing - sales is power and other books. Viewpoint 1: Commercial warfare is tangible, marketing no sales is to sell the goods today, marketing is to have the opportunity to do sales tomorrow. Sales are laborious, and marketing is hard work. In a word, whether it is sales or marketing, the essence is to maximize the market and plunder customer resources, and finally complete the purpose of selling the goods. The lighting industry is an eternal industry for mankind. There are no enterprises that do not fall, only industries that do not fall. When a lighting fixture owner talked about the reasons for lighting business, he proudly said to me: "There is no place in the world that is honorable to be illuminated without lamps; there is no place where it is simple and does not need to be decorated with lamps. So I I like to sell the lamp business, it makes my life meaningful." I also feel the same! As a more senior professional marketing consultant, although I have already been full of friends, I dare not have a madness, trust brings responsibility, plan for people, and be honest. "Hidden and introverted, calm and calm" is a duty that a responsible corporate scholar should always abide by. The sea of ​​business is floating, the marketing consultant is not a god of omnipotence. Every time the lecture is given, the sense of responsibility is just like dancing on the tip of the knife. Through more than ten years, I have communicated with hundreds of business owners and dealers in the process of consulting management consulting for many companies. I have trained tens of thousands of marketers and traveled dozens of professional lighting exhibitions at home and abroad. In the persistent marketing research and practice of the market, the consulting industry has put forward its own unique and complete marketing planning proposition: “Planning must be effective, marketing must be practical, training must be targeted, market must be different, and communication must be penetrating. Competition must be wolf." The biggest sigh of the fifteen-year marketing career is that the commercial war is tangible and there is no marketing. In the enterprise, marketing: when you start, you can't see it - you don't know its existence; when you grow up, you look down on it - ignore its potential; when you get up, you don't understand it - don't understand its innovation; when it's strong, I don't see it – it's hard to learn its mode; when it's soaring, I can't see it – it's hard to block its miracle! Four elements of corporate survival: the city tastes talent, capital and technology. Capital is stateless, talents are mobile, and technology can be purchased. Only the market is the most in need of hard work. Marketing ability can be learned, but marketing wisdom can not be imitated - marketing has no incentives to win, this is a business and social intelligence power management and control. Viewpoint 2: Marketing is a configuration of learning to rely on, relying on the market to rely on, doing marketing depends on the method of playing rabbits and playing tigers is not the same. Marketing starts with surgery (skills) and ends with Tao (strategy). The distance between them is as long as it may be like Tang Sanyi’s experience of going to the West. A thousand words and every means. Ordinary people use surgery, and high-handed people use it. The combination of Taoism, wonderful harmony. The starting point of corporate marketing: How to determine your unique market area? How to make money (product force, operation mode, competitive means)? What path is it (low cost, differentiated, centralized, and unique)? Who is it for? What method? Marketing is the equivalence and strategy of the relationship between enterprise resources, capabilities, and opportunities. - Seeing what others can't see, thinking about what others can't think of, and counting others can't figure out what others can't do before they can get others. of. Marketing must always be aware that tangible physical battles are long gone; invisible spiritual duels are everywhere! This is a business tool that is due to wisdom and wisdom. The key to success is not speed but steps. In 1977, American management scientist Bruce D. Henderson mentioned in the famous book "Business Thinking": "A big resource problem is a combination of almost countless facts and relationships. Business is particularly affected by all aspects." The peak of marketing must be the best resource and smart configurator! Viewpoint 3: Marketing is the "bright sword" Where is the sword? The sword is in the hands of the professional marketer, in the eyes, in the heart. A marketing profession is a job of accepting rejection by others as a way of life – a profession that sells ice to Eskimos. This profession must have the vision of an eagle, the bravery of a tiger, the diligence of a cow, the flexibility of a monkey, and the fierce qualities of a stable wolf. The marketer must show the role combination routine: the researcher, analyst, consultant, instructor, warrior, pastor, political commissar, the combination of the seven kendo and swordsmanship. The fruits of the world are bitter before they mature. High-end marketing swordsman's professional beliefs: passion, frankness, pragmatism, hard work. The marketing warrior of Mojian is honed and forged by the "four bitterness" and "four hearts": four bitterness - suffering from loneliness, suffering from poverty, enduring hardships, enduring hardships; four hearts- - normal heart, enthusiasm, self-confidence, perseverance. There are only three people lying in the cemetery of marketing professionals: those who evade competition, those who despise opponents, and those who do not understand strategies. The gentleman's possession is in the body, waiting for the moment - success is not because of the speed, but because of the steps. Viewpoint 4: Marketing is to create customers
1 2 Next Page
1 2 Next Page
Screen Protector Cutting Machine
Tpu Hydrogel Cutting Plotter,Inteligent Screen Protector Cutter,Mobile Phone Cut Plotter,Screen Protector Cutter
Shenzhen TUOLI Electronic Technology Co., Ltd. , https://www.hydrogelprotectors.com