MSI: Low-cost games will eventually be shuffled and will not be dedicated to VR development

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The game market will continue to develop rapidly

MSI clearly stated that the game market will continue to develop rapidly in 3 to 5 years. With the increasingly broad positioning of the game, this year is expected to approach 5 million units in sales, and it will reach 1,000 in 2 years. Million sales. Correspondingly, the overall PC market is deteriorating, and overall shipments will drop from the current over 150 million units to 120 million units in five years.

However, we can also see that the game book currently accounts for only about 3% of the overall market, and it is still a niche market. There is still a lot of room for growth. Although the growth rate is no longer possible to reach the high speed of the past 35%, in the future 3 It is also possible to maintain an increase of more than 10% of the market within five years.

The game is more and more broadly defined

At the same time, MSI also elaborated on its definition of a game book, which means that currently it is necessary to carry a GTX 950 or higher graphics card, a gaming keyboard with specially designed key positions, and a notebook with excellent heat dissipation technology can be called a game book, but with the With the rapid development of hardware technology and the ever-increasing improvement of online gaming experience, the definition of the game book is becoming more and more broad, the number of covered products will be increasing, and the selling price will be further reduced. This is just 5 years ago. The definition of the selling price starting from more than 10,000 yuan at the time of its rise was totally different.

Technology upgrades increasingly adapt to market demand

The person in charge of NVDIA gave analysis from the aspect of market demand. He said that the game is suitable for the needs of existing games, as well as consumer groups that have mobile needs. The main consumer groups that best fit these two characteristics are college students. Nowadays, with the improvement of living standards and various types of financial services on the market, With the rise of products, the spending power of college students has also been improved, and their demand for high-performance games has also grown stronger.

For a long time, the game product is more expensive than the desktop device of the same level; at the same time, as a laptop device, it has the disadvantages that cannot be ignored and it is bulky; compared to a desktop computer, enthusiasts may feel that the performance is not strong enough. However, with the upgrading of hardware, especially video card performance, the above problems are being solved. NVDIA's new generation of GTX10 series graphics cards adopts a new Pascal architecture, and the process has also increased from 28 nm to 16 nm, and the performance is also improved compared to the previous generation products. %.

Will not specifically develop VR technology

For the VR technology that is currently in full swing, MSI said that VR needs to be developed mainly because of the content. However, this does not belong to MSI's focus area. Therefore, it does not specifically focus on VR research and development. Will adapt to market demand, launch VR backpack and VR READY hardware equipment, do a good job in infrastructure. At the same time, MSI also expressed optimistic views on the high-speed development of VR technology and its contribution to the development of high-end notebooks.

Homogenization competition is not to be low prices

With the fiery nature of the game, there are more and more companies involved in this field in the market, and the problem of homogeneity has become more and more serious. How to face this fierce competition has become a problem that every manufacturer needs to consider. In this regard, MSI mentioned its initial experience as a motherboard and other basic accessories. It also experienced fierce competition in the market. From the beginning of the development of hundreds of people to less than today, MSI is determined not to make low prices. At the same time pays great attention to independent research and development.

MSI said that although prices that are too low will gain a certain market share in the early period, they will have a greater impact on follow-up R&D, after-sales services, and personnel upgrades. This is not a long-term solution. The game market will be 2 in the future. Within three years of further shuffling, manufacturers must consider the balance between profit and after-sales service.

At the same time, the issue of homogenization is because many manufacturers do not have independent research and development capabilities, but adopt a unified solution for foundries. They are very similar in appearance, and manufacturers with independent research and development capabilities can differentiate products. , thus taking the initiative in market competition.

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