Like "EVE" developer CCP, nDreams is one of the few "veterans" in the VR world. It's hard to imagine that any game maker can be called a veteran studio in such a new industry. NDreams, led by Founder and Executive Director Patrick O'Luanaigh, has been learning about the new media from the very beginning. For Oruni, his goal is simple: Develop the best experience anyone can enjoy in VR.
He said: "We are very happy to be Rovio ("Angry Bird") or Supercell ("Tribal Conflict" and "Royal War") in VR ... We hope to develop a truly subversive and can make everyone feel very excited We have always been designing prototypes and trying to come up with new game types, new ideas, and unprecedented things, so I hope to be in a position like Rovio or Supercell within five years, which is our goal. â€
As a studio, nDreams is the UK's only major game developer focused on VR. Oruni's nDreams is currently growing and is constantly expanding its team.
He said: "We have about 50 developers inside, and we also work with several external studios. So now we have about 70 developers in charge of different projects, and we will add 2 to each month. 3 people. We are expanding. It's good, but at the same time it's a bit scary and exciting."
I reminded him that some successful studios eventually lost control due to overexpansion, and it was difficult to work as a cohesive team. He responded by saying: "We are actually far from that. Our current scale is very appropriate. Maybe we will develop to a team of 80-100 people, but I think that is a reasonable limit. At present we are developing Many projects, we have a lot of things to do, and there are many excellent candidates to come to us.Many people have many years of experience in free value-added mobile games, and want to return to the field of console games.VR is exciting, this is A great opportunity to learn new skills. Sometimes it's hard to reject those talented people."
Although nDreams is well-developed in the VR market, it is another matter for many other market-goers. Olunei said that they may not have fully understood this new medium.
He explained: "We think that some small developers have such problems. Some analysts gave crazy prediction data early last year, and I think a few people believe this data and think that VR is going to take off and think that it will be Christmas. There are billions of heads on the market during the holidays, and then they just gamble everything on their games instead of making rational judgments."
“We have been very cautious since the first day, contacted all platforms, contacted other publishers, asked as many questions as possible about their ideas, data and information, and then conducted detailed analysis and judged the market’s direction. The development is similar to ours.We have looked at the technology that has been introduced over the past few years... If you look at the user base growth tables for Android and iOS, you will see that it took nine quarters to start flying.This is a long one. The process, the market needs to adapt to this technology, the price needs to come down ... I think this also applies to VR."
Olunei said that nDreams will achieve balance in the next financial year. This is indeed a "long process" because even a leader such as nDreams cannot maintain a balance in the first few years. But everything is going upwards. He said: "The good news is that we have started to see some good data, some of the euphoric sales figures and revenue... It's good, and we're actually doing really well. This is with us The expectations are almost the same, but we are already quite conservative and we have been cautiously looking at the future. I am sorry for some developers who are tempted by the idea that VR will soon become a huge market.â€
Conservative means properly managing the budget of VR projects. Olune admitted that they "may have invested too much" in the VR game "The Assembly."
“We learned a lot and I think it's interesting that as the market grows, developers can afford to invest more. But you can't invest too much,†said Uluru. “We are very concerned about the costs of development. Time, and these budgets will increase with the user base. We have seen some developers who have overspent early. They entered this market last year and then launched a $3 million or $5 million project, which is currently It is very difficult for the user base to achieve a balance of payments. I think if the developers are smart enough, they will start small projects and then grow with the increase in the number of users, which is exactly what we are doing now."
Oluni pointed out that the common large-scale budget for VR games is usually between 1 million and 1.5 million US dollars, and some projects may reach 2 million US dollars, but consumers will have very high expectations. And if the average budget soars in the near future, this will not surprise him. "Consumers want VR games like "The Elder Scrolls V: Skyrim," "Grand Theft Auto," but as a developer, as a publisher, you don't have enough reason to do so now because the market is too small. Perhaps Oculus or Sony can pay such a huge amount of money to promote the hardware, but as a developer you can't do this, you need to be smart."
"But the good news for consumers is that the game is getting more attractive because the market is getting bigger. There are 1 million PSVRs on the market and there will be more in the future, Oculus has already lowered the price, and they will also Launch other content. You will see better games this year."
Although nDreams is focused on the game industry, the company is not afraid to open up other VR experiences, such as the meditation leisure application "Perfect". Oloney hopes that with the increase in the number of VR users, this can become a regular source of income.
He said: "This is not a game. You bought a head display on Christmas. You want to show off to your wife, neighbor, grandfather or other people... You don't want to show a game. You don't want them to try. A fierce first-person shooter game, Robo Recall is probably not the most suitable game for them, but this (Perfect) is great because they can look up at the Aurora and they can pick up snowballs and they can use it for sleep. This is a great place to relax. This is a small niche but it performed well and exceeded our expectations."
If "Perfect" is performing well, why not develop more non-gaming experiences? Especially since VR may first take off in other areas, such as education. Game developers are standing at the forefront of VR and they can show people from other industries how to develop a good application.
Oluny said: “We are trying to be one of the best and best developers in VR. I think especially in the next few years, the education market will become very big because this (VR) is a very good one. Learning methods, for history teaching, for language teaching, and for all kinds of disciplines, VR will revolutionize education. Once we reach this point, whoever knows, we may apply what we learn in that field. And we have developed amazing content, but at the moment we are very focused on entertainment, especially games and experiences."
But nDreams is very interested in a field, that is social VR. This studio has led the development of Sony PlayStation Home, and this experience is very valuable for companies that want to create a virtual meeting space. Social VR is also the ultimate goal of Facebook/Oculus, and Oruni is also happy to see that nDreams are involved in this area to some extent.
“People are spending a lot of money on learning VR and then came up with something new. So I think as a VR user, they may spend a little more because everyone has invested a lot of money to figure this out.â€
“We absolutely want to get involved because we’ve learned a lot from PlayStation Home. We understand what works, what’s futile, what people like and what they don’t like. We don’t create a virtual world, This is a very expensive job, and I will save the money because Facebook and Oculus will do this because they have social networks, and what Mark Zuckerberg showed at the OC conference last year was great. It is more likely to see us collaborate with these guys than to create and compete with our own virtual world..."
As the VR market continues to grow and mature, one thing developers need to pay attention to is game prices. Some consumers reported that some games are not worth the price at all. Oluney admits that in this early VR market, some consumers may pay more because developers have invested a lot of money in learning how to use this medium.
“People are spending a lot of money on learning VR and then came up with something new. So I think that as a VR user, they might spend a little more because everyone invested a lot of money to figure this out.†I think you will find that the price will be reduced to a level close to non-VR games."
But don't misunderstand the meaning of Oruni. He believes that developers need to be responsible to consumers. "I don't think that developers can knock consumers. As a player, you can choose to play VR games or non-VR games, and now there are many excellent non-VR games. So as a VR game developer, we need to provide better content, which is a big step, but then players will not mind paying the same or a little price."
"I think part of the problem is that some VR games are very similar or close to non-VR games. For our new game, we hope to develop something that is only suitable for VR, something that was designed for VR from scratch. This is very important. I think people are more willing to buy these games."
Now Oculus Rift and HTC Vive are celebrating their first anniversary. Virtual reality is developing upwards. For nDreams, they look forward to a brighter future. Oluny said: "Compared to before, I am more optimistic about VR and mixed reality. Some people who attended the GDC conference said, 'Hey, does VR really take off?' If you compare the technology maturity curve, you will find There is still a lot of hype, and everyone is saying that VR will change the world.Now that VR is still very expensive and there are no amazing software, we are still learning how to develop high-quality VR games.Now, we are slowly out At the bottom of the bubble, all new technology developments have gone through this stage... I talked to the futurists of some big companies and they all believe that 100% of VR will take off. It will take some time. I have never been more excited than I am now."
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