According to reports, South Korea's Samsung Electronics (SAMSUNG Electronics) has suspended investment in OLED TVs, and the OLED-specific panel line mass production plan set in mid-2014 has also been suspended.
The industry said that Samsung's move is due to the low competitiveness of OLED TV prices, and instead focus on high-definition LCD TV products. According to the report, OLED TV is considered to be the next generation of TV products. The change of the policy of the world's largest TV manufacturer may affect the popularization of OLED TV.
It is understood that Samsung Electronics is now fully promoting the popularization strategy of UHD (Ultra HD) TV. The company launched a 1 million won ultra-high-definition TV product in South Korea, which means that Samsung Electronics and LG Electronics' 4K TV competition entered the second round, that is, from the high-end model competition to the popular model competition stage.
The industry said that Samsung's move is due to the low competitiveness of OLED TV prices, and instead focus on high-definition LCD TV products. According to the report, OLED TV is considered to be the next generation of TV products. The change of the policy of the world's largest TV manufacturer may affect the popularization of OLED TV.
It is understood that Samsung Electronics is now fully promoting the popularization strategy of UHD (Ultra HD) TV. The company launched a 1 million won ultra-high-definition TV product in South Korea, which means that Samsung Electronics and LG Electronics' 4K TV competition entered the second round, that is, from the high-end model competition to the popular model competition stage.
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