On November 19th, the marketing forum held by Google (Google) in Chengdu, the hall that can accommodate more than 500 people was full, and the organizers had to restrict the influx of people. One day ago, Alibaba’s e-commerce forum in Chengdu was also very popular.
Recently, SMEs have been operating harder and have to seek new sales channels. Internet search engines and e-commerce sites are currently being promoted for their marketing campaigns. Xu Wei, secretary general of the Provincial Electronic Commerce Association, said.
Sichuan enterprises hit the electricity and try their luck
The general manager of Chengdu Minsheng Electric Cable Material Factory, Ji Jimo, who is registered in the forum, Changlong Middle East Zhang Xiwang. Engaged in traditional industries for decades, this is the first time to personally contact e-commerce. He said.
Minsheng Factory is engaged in the production of supporting products for the lighting industry, with an annual output value of more than 10 million yuan. I have been working with old customers for more than ten years, and my days have been stable. In the second half of this year, the export of downstream manufacturers was suddenly blocked, and the order in hand was cut in half, and it has been suspended for more than a month.
I have long known that some friends have used the electronic platform to find a home abroad. Ji Jimo did not move his mind. The company also recruited a computer talent, but he always felt that as a supporting product, he did not need to create a brand, and he was not willing to invest. In the end, the company resigned and the company put aside e-commerce. Construction. These days, Ji Momo was anxiously seeking solutions everywhere. He just heard Google hold a forum and rushed to get an electric shock and try his luck.
Winter and e-commerce popularization
This is the most typical case of the construction of e-commerce in Sichuan SMEs. Xu Wei introduced that in the first half of this year, the Provincial Department of Commerce conducted a special questionnaire survey on enterprise e-commerce construction, and issued 800 questionnaires. The actual effective questionnaires were only 163.
Why is the recycling rate so low? The relevant personnel of the Provincial Department of Commerce sampled and returned to 100 companies that did not return the questionnaire. It turns out that most companies simply don't understand e-commerce.
Why is the recycling rate so low? The relevant personnel of the Provincial Department of Commerce sampled and returned to 100 companies that did not return the questionnaire. It turns out that most companies simply don't understand e-commerce.
The data analysis of the recycling questionnaire shows that in the province's foreign trade SMEs, e-commerce coverage is less than 45%.
Open B2B e-commerce platform, Alibaba website, homepage, Zhejiang enterprise e-commerce zone is very eye-catching Recently, the Zhejiang government has teamed up with Alibaba to launch the e-commerce promotion project of Wanjia Enterprise, which combines the wintering of SMEs with the popularization of e-commerce. Guangdong, Jiangsu, Fujian and other provinces are brewing a joint e-commerce intermediary platform to help small and medium-sized enterprises in the province to survive the winter.
It is reported that the province will also introduce similar measures in the near future. Policy makers in our province tend to cooperate with influential e-commerce platforms in China to provide overall promotion and services to Sichuan SMEs.
New channel effects vary
Through the e-commerce platform, some companies in Sichuan have tasted the sweetness. The brand of Qingyang Development, Qingyang Industrial Development and Jinshayuan under the Chengdu Qingyang Industrial Construction Development Co., Ltd. cooperated with Google's online advertising platform.
The person in charge of the company is very satisfied with the cooperation effect: the daily traffic of the website has increased by 30%, and the daily mail and consultation calls have also increased by 300%. The company's overall marketing has doubled in just a few months. The return is 20 times the investment.
However, Chengdu Hailongda Technology Co., Ltd. does not seem to have such good luck. According to the relevant person in charge of the company, the company has placed online advertisements on search engines and e-commerce platforms such as Baidu, HC, Mingwan, etc., and obtained a small number of telephone consultations, but did not form actual transaction volume, can not count on e-commerce, can solve all problem.
Listening to the experts' strong promotion in the forum, and sharing experience with peers, Jijimo has calculated: In the next step, we can try to find new downstream manufacturers through e-commerce platform; second, we will partially convert and produce new solar lighting equipment. Interestingly, the solar lighting project was exactly what he found online a month ago.
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