From October to December, the lighting industry generally enters a sales season. This is closely related to the large number of real estate development companies who choose to sell in large quantities at this stage. At the same time, many home decoration projects have entered a climax, so the sales of lamps will also form a peak period at this stage.
However, as the outstanding representative of Zhongshan's characteristic economy, the lighting industry in the ancient town, the sales season that everyone expects is not as scheduled this year. Compared with last year, the number of foreign merchants who came to Guzhen to purchase lamps was greatly reduced. Many lighting companies were struggling to support themselves in a “light†sound. The “late†season in the peak season also became the highest vocabulary in the industry.
So, why is this year’s lighting industry peak season “late� What is the enlightenment behind the late arrival?
This year's lighting industry season is "late"
"As far as I know, compared with the lighting season in the same period of last year, most of the industry's orders in November did not increase, and there is still a downward trend." Ye Weijun, general manager of Mangrove Technology Lighting Co., Ltd. told reporters.
Ye Weizhen introduced that the lighting industry has undergone the precipitation of “Golden September and Silver 10â€. Generally, in November of each year, most enterprises in the industry will usher in a sales peak, orders are constantly, and production pressure is relatively heavy. However, this year's situation is completely different. Many companies' orders did not appear to be a "blowout" in November. The entire market did not present too strong demand, and everything seemed to be unpredictable.
Deng Zichang, general manager of Zhongshan Puer Lighting Appliance Co., Ltd. also said that the lighting industry does have a dim peak season, but in comparison, this year's peak season seems to be a little later. In the interview process, Cao Lihui, general manager of Genji Genyi Lighting, Wen Xiaole, general manager of Masden Lighting, and He Hengjuan, general manager of Zhongshan Guzhen Harmony Electronic Lighting Factory, also expressed the same view. At the same time, the ancient town of Xinxing Middle Road, which is known as the “lighting streetâ€, also shows a “depression†that is not consistent with time. There were no foreign merchants in the whole street, and there was no expectation of bargaining in the lighting facade. Most of the sales staff in the store seemed to be doing nothing and being unhappy. "At this time of the year, it will be very busy." A store lady told reporters.
All of this seems to be conveying a message to people -- this year's lighting industry, the season is "late"!
Multiple reasons for the late season
What is the reason for the lighting industry's peak season this year? This reporter conducted an in-depth interview to understand. Through the summary and analysis of the opinions of many people in the industry and lighting practitioners, the reason for the late arrival of this year's peak season is naturally obvious.
National macro-control policy
Highlight effect
Ou Wuxiang, deputy head of the China Building Decoration Association Design Committee and the National “Architectural and Interior Designers Club†leading group, said that despite the large number of real estate projects developed in the early stage of the country, the state has also introduced relevant policies to curb the “real estate speculation†of the real estate industry. The situation of “hoarding land and houses†has emerged, but a large number of houses have been hoarded in the hands of a few people. This has directly caused an increase in the vacancy rate of domestic houses and has a great impact on the sales of lamps.
As Ou Wuxiang said, as early as a few years ago, the state had a series of macro-control policies on the real estate industry, curbing excessive housing price growth and real estate speculation, and indeed brought a lot of changes to the overheated real estate industry, but this Still can not stop the overall development trend of the lighting industry. Until this year, the introduction of relevant laws and regulations on the sale and purchase of second-hand houses and the purchase of second homes, coupled with the unusually hot stock market this year, has led to the shift of investment in many social idle funds, and the real estate investment projects have also stabilized. The volume of transactions has plummeted, and this year the overall consumption of the lighting industry has also stabilized. Compared with the hot situation in previous years, it is natural to be unable to arrive on time in the peak season this year.
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