According to professional analysis, as the giant of domestic home appliance chain companies, Gome has made eye-catching choices in cooperation with Changhong in the current market of colorful TV sets. The reason is that the two giants of the business have a high degree of fit in all five aspects. .
Rich, mature product line: Gome was selected as China's largest home appliance retailer by the China World Record Association as early as 2009. Currently, it has covered 256 cities and more than 1,000 stores in China. It is the home appliance chain company with the largest number of stores in China. As a long-established electrical appliance company, Changhong Electric Co., Ltd. has gradually become a comprehensive multinational enterprise group integrating military industry, consumer electronics, and core device R&D and manufacturing from the military industry, color TV industry, to the diversified development of information electronics. In 2016, the Changhong brand value reached RMB 120.896 billion. It ranks among the top in China Top 100 Electronic Brands, Top 500 Chinese Enterprises, and China Top 500 Manufacturing Companies. As a leading company in the home appliance industry, Gome and Changhong have taken a close look.
Consensual transformation ideas. Gome is the first home appliance company in the industry to launch an innovative B2C+ physical store operation model. In 2016, Gome also proposed the strategy of “all channels, new scenarios, and strong linksâ€, providing consumers with deep integration through online and offline. Virtual and realistic shopping experience with random walks. Changhong has always been the forerunner of the “Internet + transformation†of the home appliance industry in China. Focusing on the launch of the home Internet and the launch of the CHiQ series, Changhong has supported the Big Data application and the company's cloud platform, accelerating the transition to a "product-driven" model. At the beginning of April this year, Changhong’s collaborative home appliance cloud service platform construction project for smart home appliances was the only project in China’s home appliance industry that was supported by the national “Internet Plus†major project. In the development of a deeper transition to the Internet model, the concept of Gome and Changhong coincides with the concept of “hero and heroâ€.
Distinguished by technology and technology. After the smart home, artificial intelligence has become a new outlet for the home appliance industry. Changhong is the leader of artificial intelligence television. In July last year, Changhong released the world's first artificial intelligence TV - Changhong CHiQ artificial intelligence TV. In March of this year, Changhong made persistent efforts to release the world's first AI Center, a TV-centered artificial intelligence platform, to realize smart TVs and smart refrigerators, air conditioners, air purifiers, audio equipment, lighting, curtains, and security equipment. Such interconnections allow users to have a more convenient overall smart life experience. In recent years, Gome has further upgraded its Internet TV strategy and built an entrance to the “entertainment hub†for future smart homes to attract young consumers. Changhong, which is committed to the deep integration of artificial intelligence and vertical business of black power, is naturally favored by Gome, whose core strategy is consumer demand.
Complete logistics and after-sales service. Under the background of the upgrading of the consumption structure and the new normal retail environment, Gome is based on cloud services. It uses IoT technology to link smart home appliances with user terminals and build a Gome IoT family ecosystem. In particular, through the strategic cooperation with core suppliers, the most cost-effective products will be brought to consumers. Changhong's centralized management and control information system centered on ERP has covered the entire process of R&D, procurement, warehousing, production, logistics, operations management and sales. “Flight General†logistics has now become Changhong’s “new business cardâ€. In terms of after-sales service, Changhong also completely broke the traditional appliance service model, through the intelligent service model to simplify the interaction between the user and the product to the extreme, significantly improving user satisfaction. As a veteran company that has established factories for 59 years, Changhong has been left behind in a series of hot issues such as 5G communications construction, Dong Mingzhu's “Rover Construction†and China’s high-speed rail “going to the seaâ€. With such an excellent management platform and performance support, Changhong has become a completely reasonable supplier of Gome's supply chain partners.
Trustworthy quality guarantee. In the 2017 China Brand Power Index (C-BPI) brand ranking, Gome Yongdeng ranked first in the Electric City brand rankings, which is the third time that Gome has been ranked top in the list of electric city brands. From this point on, when Gome chooses partners, it also values ​​the quality and reputation of each other. In last year's China Quality Association "Quality Month" event, Changhong won the first prize for the project "Innovation Breakthrough, Pursuit of Excellence, and System Enhancement of Flat Panel TV Product Reliability". This is the only company in the home appliance industry that has won this honor. It can be said that Gome + Changhong has created a double guarantee for product quality.
Gome chooses Changhong and Changhong achieves Gome. The two giants jointly launched the gold art series, composing a piece of home appliances industry, this time, the combination of heaven and earth will create a classic that makes millions of consumers favor, and will establish a new benchmark of “phenomenon level†in this industry.
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