Nuts 8 Series: micro-cast to play consumer group positioning

What kind of miniature projector is the best? Just as there are a thousand Hamlets in the eyes of the same thousand people. There is no "answer" to this question. However, manufacturers must find the answer. On May 25, the nuts gave a "answer" to the triplets. Everyone can follow Xiaobian to see if the answer to the nut is "according to your wishes."

Why isn't "One of the best"

There are three types of V8, R8, and E8 in the 8 Series of Micro-projection products. The three constitute a series for performance-based fever, high-productivity, and mobile-convenient demand. Here Xiao Bian wants to talk about it specifically: The three products are not the problem of collocation, but they each solve the different needs of different people.

For the purchase of pico projectors, consumers have nothing less than the "hard kung fu" demands: brightness, resolution, audio, portability, and price. At the same time, consumers will also have "soft demand" in process design, aesthetics, and branding.
From a purely technical point of view, LED light source with 1000+ brightness is enough to achieve miniaturization. There is no technical problem with this brightness micro-projection product; at the same time, although micro-projection is not afraid to talk about 4K, but 1080p technology is also generally mature to meet the needs of market scale. . However, although these two high standard configurations are good, they often also mean the contradiction that "the volume cannot be too small" and "the price is a little higher".
And, another "technology factor" that is often overlooked is: acoustics. Consumers familiar with sound technology understand that good voices come from good drives, good diaphragms, good high magnetic density materials, and a "massive resonance chamber." The latter decided that good voices cannot be "too light". This is why the top-matching products that emphasize acoustics will have a "not too slight" size.
If combined with the needs of the application, consumers often require micro-investment to be "micro", but also "cheap": Otherwise, direct purchase of 100,000 yuan high-end home theater projectors, not to cut the effect is not it? However, when the need for portability increases to a certain extent, another requirement will emerge: Built-in power supplies. A large-capacity battery has a great influence on the volume design, shape design, and thermal design of the product (fortunately, the current cost of lithium battery is not expensive, and it does not affect the price).
Therefore, the dual factors of technology + application determine that the best ideal cannot be achieved on a product. Misalignment and collocation constitute the most feasible solution for the product line. So the nuts gave birth to triplets!

Yingying V8 top match, see only quality

The Nut Shadow V8 is the most powerful of the 8 Series. Its main market value point is the "high performance" top match effect experience. This so-called top-matching not only refers to the brightness of the 1100+, the hard resolution of 1080p, but also includes other frequently overlooked details. Such as sound performance, all-electric lens, full range of trapezoidal correction and so on. In short, the matching performance is matched.

The J6 and X series X1 in the V8 product and the nut original 6 series belong to the same type of "consumption definition" category. The main target group is the crowd of micro-investors who are pursuing excellent hardware performance and a strong economic foundation. Although the product design still belongs to the micro-projection, but as far as possible expand the size to meet the top hardware specifications and thermal design requirements, and represents the direction of the micro-projection product technology evolution, is to buy a product that will not be outdated for three years.

Yueying E8 classic reproduction of the new intermediate main

Seeing the round shape of the E8, nut fans generally understand that this is another product of the G series. The whole is the G1's further upgrade, can be described as the classic shape of the handed down nuts.

From the perspective of configuration performance, the E8 uses a design with a brightness of 750 lumens. This is a highly mature and cost-effective configuration. Combining 720p resolution, E8 can be the choice of mainstream people. In terms of peripheral functions, the E8 also maintains top-level effects in technologies such as lenses, sound, and intelligence to meet consumer demand for "large-capacity, high-frequency" applications.
In terms of product line matching, E8 positioning can be said to be the companion of Yale C6 in the 6 Series, the youngest brother of G3, and together with G1 it will constitute a substantial and diverse selection of nut 720p micro-entry camps.

Ruiru R8, as its name is used on the way

The core selling points of Ruiru R8 are three: the brightness of 1.400 lumens, which is the current brightness record in the market with the same volume and market positioning, or it is a mobile flagship; 2. The thickness is only the size of the beer bottle cover, the shape Approximate a book, to meet the needs of mobile display; 3. Built-in 15360mAh large-capacity battery, a charge, long battery life, be regarded as "thin stuffing big" high content configuration.

From the positioning, the built-in battery is sufficient to indicate that this product is intended for use in a mobile, outdoor, and non-powered environment. Is a "love" product. Its positioning is similar to that of Nut P2, but its performance is fully upgraded. In a sense, the R8 is a new generation of portable kings: he satisfies all portable features and has strong display performance. It is an era classic of LED light source and micro-projection technology progress.

Different tastes, the fusion of technology and art

The above describes the differences in “hard performance” of the V8, R8, and E8, and the market's pertinence. Is there any breakthrough in the “soft” nuts?
E8 is a continuation of the G series, with a high degree of consistency. However, the local golden design is a feature of the 8 Series as a whole, but also brings different textures. The R8 is a new model. Black and Tyrant Gold form a "heavy work on display," highlighting the inherent beauty of portable products. Although V8 is the same high-end as j6 and X1, it has three different shapes. The V8 uses a black belt with a slanted beam, which is both deep and cynical. Of course, the black ones can also be turned into white ones - deepness becomes holy and introvertion becomes noble.

On the whole, each product of nuts is a master of aesthetics on “soft power”. If you let go of R8's brightness, simply modeling R8 and P1 can not say who is taller and who is lower; high-end three V8/J6/X1 is each with its own unique beauty, it depends on consumers who loved one. As for the intermediate main forces represented by the G-series and E8/C6, there is a continuation of tradition and innovation, which constitutes a series of choices under small differences, and satisfies the rational shopping needs of consumers with refined positioning.

8 Series play different, offline new era

In the new product conference of nuts, nuts said with great emphasis: The era of the line opened. In fact, it is not the brands that are opening up new markets, but the charm of nuts has long attracted a group of “yellow cattle parties” and “cargo traffickers” in third- and fourth-tier cities. The difference now is that consumers can experience and purchase nut offline products that have a formal authorization and transparent prices, and do not have to spend more time on the “cattle price increase”. Three new products are about to be launched on the top of the TOP 100 stores under the nut line. Consumers can experience the offline experience for the first time.

As a cinema-style visual experience product, micro-projection projectors, from online to offline, are inevitable for their market expansion. Although online channels are convenient to purchase, they still have problems with inadequate service localization experience, product entity experience disadvantages, and effective coverage of crowd restrictions. Since 2015, micro-investment products have entered the period of market outbreak, and the industry's sales volume has doubled in two consecutive years, and the scale of the industry has continued to expand. Under this background, the extension of channels to the line is already a matter of course.
At the same time, the dependence of the traditional micro-investment product market on online channels is essentially a reliance on the markets of tier one and tier two cities. Without effective use of offline channels, it is difficult to exert their hands and feet in third-tier cities and rural markets. This is an "unbalanced bottleneck" problem in industrial development. To break this bottleneck, micro-investment can only become a popular product that affects the “100%” population in the country, which only affects one quarter of the population in the first and second tier cities.
Therefore, in addition to new technologies, new heights, and new experiences, offline channels have become one of the focuses of the Nut 525 conference. Nuts have to convey a message to the industry: The time has come to dry up in the wider world. It is believed that with the superb product experience, quasi-study design, and rich product line layout, 2017, the nut micro investment will once again achieve a bumper harvest, and the goal of three million sales is not a dream.

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