Sony InteracTIve Entertainment said that the factory launched the VR monitor PS VR in October 2016. By June 2017, the global sales had exceeded 1 million units, and the software sales volume reached 5.25 million. It has already been in the global VR market. Stabilize the heel.
Nikkei reported that the potential use of VR monitors is very extensive. Currently, it is only used as a game interface application, and the game route is more biased. When the initial foundation is stable, it is necessary to gradually develop more popular games and launch games other than games. Other digital audio and video entertainment content such as music, and further development in industrial applications, personnel training, or medical technology.
The prospect of VR development in 2017 is promising. According to research firm SuperData, PlayStaTIon VR sales are ahead of direct competitors such as HTC Vive and Oculus Rift. By the end of 2016, the two companies sold 420,000 and 240,000 units respectively, but PlayStaTIon VR sales still lag far behind Samsung's Gear VR, which sold more than 5 million units worldwide.
China's VR market investment and VR interactivity data are on the rise. According to McKinsey's latest VR market report, in 2016, regardless of the total number of VR users in China, VR equipment sales, or the content of VR games, it has increased 10 times compared with 2015. Japan's Sony PS VR, the US Oculus, Taiwan's HTC will launch upgrades in the future, they expect to launch VR new products in 2018-2019. As the first VR product manufacturer in China, HTC has collected more than 800 VR games in China. The person in charge of HTC Vive said that the content of the game is very shocking.
According to foreign media reports, the international data company IDC released a report that in the first quarter global VR / AR glasses shipments continued to soar, reaching 2.3 million. With the list of new products planned for sale in the second half of 2017, IDC expects to grow by three digits throughout the year. IDC further stated that VR accounted for 98% of the 2.28 million devices shipped in the first quarter. High-priced VR devices (HTC Vive, Sony PSVR, Oculus Rift), which require an external PC or game console, account for about 1/3 of the shipments, while entry-level VR devices such as Samsung Gear VR and Google Daydream View, which use mobile phones, contributed 2 /3 shipments. Although VR device shipments seem to be developing well, IDC also warns that the lack of content that appeals to the public and the lack of cross-platform support are the biggest challenges.
Jitesh Ubrani, senior research analyst at IDC, said the VR market is not yet mature and consumers seem to be cautious. There are already many products to choose from on the market, and our upcoming glasses are very good at hardware. The bigger challenge now is to attract more users.
As new products began to ship, shipments of VR/AR glasses increased by 77.4% year-on-year, and existing products have been extended to other countries.
Samsung is in the leading position in the market and is the highest VR product shipment. In the first quarter, Gear VR shipped 490,000 units with a market share of 21.5%, ranking first.
Sony ranked second, with PlayStaTIon VR shipments of 429,000 and a market share of 18.8%. IDC expects Sony to continue to take the lead in the VR market in the short term.
HTC was the third largest supplier of VR glasses in the first quarter, with a total of 191,000 Vives, with a share of 8.4%. Although Vive is currently the most expensive VR glasses on the market, priced at $800, but IDC believes it has achieved success in the commercial field.
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