Beijing time on December 22 news, according to foreign media reports, Apple wireless headset Airpods has been released at the beginning of this week. Considering that its listing was delayed for nearly two months, resulting in severely limited inventory supply, the sale did not cause a sensation in the market. However, in terms of long-term revenue generation and profitability, Airpods is expected to surpass Apple's high-profile wearable Apple Watch.
Although Apple is unlikely to disclose Airpods sales, according to the 10% iPhone placement rate, its shipments in the first year of the market are expected to be around 22 million. This expectation should be reasonable, as Barclays Bank said that Apple plans to produce 10 million to 15 million pairs of headphones. Based on the average selling price of $159, Airpods will generate $3.5 billion for Apple in 2017.
In contrast, market research firm IDC expects Apple Watch to ship only about 4.2 million units in the first nine months of this year. Assuming Apple Watch will ship 8 million units next year, with an average selling price of about $350, the revenue will be about $2.8 billion.
Airpods will earn $3.5 billion over Apple Watch next year
Given that Airpods' component and software development costs are lower than Apple Watch, and Apple's early production yield problems for Airpods, Airpods' profit margins may be higher in the future. This means that Airpods adds value to Apple's stock more than Apple Watch.
Apple's ecosystem effect and huge iPhone user base may create a huge target market for Airpods. Moreover, the relative price of $159 and Apple's vast distribution channel should make it easy for Apple to cross-sell Airpods to iPhone users, which will cost $650. (Compile / Rain)
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