According to informed sources, Apple has selected Taiwan's LED chip maker New Century Optoelectronics as a key component supplier for Apple TV. New Century Optoelectronics will provide LED chips for Apple's LCD panel manufacturer Sharp.
It is expected that Sharp and New Century Optoelectronics will expand cooperation in 2012, because it is said that the LED chips of New Century Optoelectronics have been certified by Sharp. This will pave the way for New Century Optoelectronics to become a key component supplier for Apple TV.
According to industry rumors, Sharp's LED display will be used for Apple TV. A report in November last year said that Sharp's Gen 10 Sakai production plant in Dalat, Japan, will begin production of HDTV as early as this month.
Samsung is not expected to provide display panels for Apple TV because Samsung has become Apple's main competitor. An official from Samsung said that if Apple introduced a full-featured TV product, its image quality could not be compared with Samsung's.
But Samsung is said to be considering the separation of the LCD screen business. In addition to Samsung's production of smart phones, tablets and regular computers, Samsung's competitors have been reluctant to purchase components from Samsung, but to purchase components from other suppliers such as Sharp or LG.
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