Chinese home appliance companies become strong rivals Samsung LG

According to South Korea's "Asia Economy" on March 27th news, throughout the world's major IT appliance exhibitions, South Korea's most representative Samsung Electronics and LG Electronics will make the world's cutting-edge products to the industry amazing. However, with the rise of Chinese companies, many well-known manufacturers have begun to chase after the horses and launched a product that can compete with Samsung and LG's two international brands. Chinese brands have become a strong opponent of South Korea’s dominance of the world.

Chinese brands challenged South Korea In January this year, at the Consumer Electronics Show in Las Vegas, a Chinese manufacturer demonstrated a home appliance with no bezels, and this was exactly the same as the products displayed by LG Electronics at the 2012 Consumer Electronics Show. similar. According to LG Electronics sources, this product released by China not only does full homework on the borders, but also uses ultra-high-definition ultra-thin screens to make the products look slimmer.

In January 2012, Samsung Electronics and LG Electronics introduced the curved surface television to the industry in the Home Appliances Show. Only one year later, Chinese brands launched a massive challenge to two electronic companies. TCL, Hisense, Haier, and Konka introduced curved televisions. The technology is even more advanced.

In this regard, South Korean industry analysts believe that the Chinese government has strongly supported domestic companies to "go global and introduce new products." This will gradually enrich local brands and accelerate the pace of internationalization while satisfying domestic demand. As China's home appliance brand is gradually known by the world, it may become a strong rival for Samsung and LG in the future.

Accelerating the pace of Chinese brands As a result of the rise of Chinese home appliance brands, Samsung and LG have increased their countermeasures to prevent Chinese companies from surviving. The person in charge of Samsung said that it will increase investment to develop more technologically advanced products to respond to attacks from Chinese manufacturers and strengthen its own information technology protection to prevent leakage.

According to statistics, Chinese brands are speeding up their pursuit. The Korea Industrial Technology Evaluation Administrator (KEIT) evaluates technical products in various countries in the world of technology. Statistics show that the technological gap between South Korea and China has significantly narrowed. In the display area, the gap between South Korea and China narrowed from 26.9 points in 2011 to 19.3 points last year.

According to a South Korean CEO of an electronic company, as companies have exaggerated their own advanced technology, some products that are not released on the market have appeared at home appliance exhibitions, resulting in cutting-edge appliance wars. Technology has gone, but the consumer base has been lost. The result of the competition will only be small.