Can you buy both TV hardware content and both? TCL tells you with P2

High-quality hardware and interesting content appear to have become the opposite of the color TV industry. This is a concept revolution in which the “content is king” model initiated by the Internet TV brand has been a single pursuit of “product is king” in the traditional TV industry. However, this has brought about side effects. Nowadays, consumers often have to struggle to buy a TV before buying a TV. Do I really value the quality of television or do I want to read more content? So, is the quality of television perfect and the content really contradictory? Can hardware and content have both?

In fact, this is also the goal of both traditional TV companies and Internet color TV companies to hunt, because only products that allow consumers to have both can win the final. TCL made an attempt in this regard. On August 6th, TCL TV and Tencent Video held a grand ceremony to host the “Broadcasting of People's Vision - The 2016 TCL King Kong P2 Premiere and Olympic Champion Signing and Sales Ceremony”. The deterrent nature of P2 lies in its consideration of hardware quality and content resources. A kind of exploration, I hope to completely break through the consumer pain points.
Xie Fan, general manager of TCL Multimedia China Sales Co., stated that in the “Internet+” era, the traditional business model is undergoing tremendous changes. Especially in the television industry, not only does the hardware continue to innovate in technology, but also the content has to be ecological. Layout. Therefore, TCL insists on the "double +" strategic transformation of "product + service" and "smart + Internet". P2 is another important step in the strategy's landing. Through the joint construction of hardware and content, it will directly hit consumer pain points.

As a traditional color TV giant, TCL's impact on content does not start from scratch, but it is bundled with Tencent video. TCL and Tencent video have been strategic partners for many years. Tencent Video has spared no effort to support TCL. This time, it is giving the best content to P2. It not only carries out comprehensive upgrade of quantity and quality on free video content, but also users. Send a value of 497 yuan Tencent VIP video resource package to bring real benefits to consumers with high cost performance. It is understood that the next step TCL P2 will launch a large-scale market operations across the country, the full spread of the sales channels. This action will use the "buy hardware delivery content" model, where customers who purchase TCL new P2 and QUHD quantum dot TV C2, 9.9mm ultra-thin surface C1 and other C and P series products will receive this exclusive Tencent video VIP for free. Resource package.
In fact, the perfect compatibility of color TV quality and content, in the final analysis also need to have a "good body" color TV, TCL Multimedia China sales company marketing director Chen Bingfeng with "P2 is almost no friends" to describe the powerful performance of P2. He introduced that the P2 is equipped with a 21-core powerful movement, far from the highest 14-core TV on the supermarket. At the same time, the CPU of the P2 CPU uses a 1.8GHz frequency, which greatly exceeds the 1.4 GHz of high-end TVs on the market. In addition, P2 uses the T830 GPU and is equipped with a 13-core processor. Like the hardware parameters of electronic products such as computers and mobile phones, the higher the processing capacity, the higher the P2 equipped with the industry's top configuration, not only has a more complete TV function, but also operates completely without stalling, the operation is very smooth, there is "flying "General enjoyment. In this regard, the Olympic champion Dai Dongmei also came to the platform for the TCL P2. In her view, the P2 operation is fast, the picture is clear and smooth, and the free content is too much to read, bringing a pleasant experience.

Insiders pointed out that the significance of the emergence of P2 lies not only in a TV new product, but in breaking the myth of the industry's "soft" or "hard". At present, there is a marketing gimmick in the domestic TV market that emphasizes “hardware free” or “content free”. Marketing is more than real, causing great misunderstandings to consumers and not conducive to the popularization of smart TV. “It is irresponsible to divorce the conceptualization of hardware and content, and the 'balance' development of hardware and content is even more important, and it can be achieved with both hands and hands,” said Xie Fan, general manager of TCL Multimedia China Sales.

There are good hardware and display effects, of course, with a rich content resources, the combination of software and hardware can play the greatest value of a TV. In terms of content, it is recommended to install a sofa butler - the sofa butler is a third-party app store designed specifically for smart TVs, Android box users, carefully providing television, box users with high-quality television exclusive version of the application, including with live Or on-demand video and audio and video software, various types of recreational competitive video game software and daily office entertainment management system management tools. TCL TV Universal Tutorial Installation Method

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