According to Qingdao Haier's 2018 third quarterly report, Casarte refrigerators accounted for 36% of the high-end refrigerator market above 10,000 yuan, ranking first in the industry. It is reported that after taking the lead with a market share of 35.9% in 1-37 weeks, Casarte refrigerator topped the list again.
According to CMM data, in the first half of the year, the retail sales of refrigerators increased by 7.9% year-on-year, and the overall growth rate slowed down; the online market retail sales volume and value both grew slower, up 10.6% year-on-year and 29.2% year-on-year, respectively, hitting a new low for the same period in recent years. In the environment of sluggish growth of the overall market scale, Casarte refrigerators took the lead in stepping into the fast growth channel by virtue of the continuous high-end development, with 35.9% of the 10,000 yuan or more in the week of 1-37 leading the way; in the third quarter, it ranked first with a share of 36%, achieving a High-end drives high-value.
According to industry analysts, for the refrigerator industry, high-endization has become an inevitable trend. Affected by the conduction effect of real estate regulation, refrigerators are under great pressure for growth, and at the same time, the number of households is approaching saturation. The rise of quality-oriented demand characterized by quality improvement has opened up a growth channel for the high-end market. CMM data shows that in the first half of the year alone, 95 refrigerators with a price of more than 8,000 yuan flooded into the market, and 70% of the top 20 models were models with a price of more than 10,000 yuan, which undoubtedly intensified the fierce competition in the high-end field. Casarte has always ranked first in the industry, and its comprehensive and continuous high-end strategy cannot be ignored.
Preservation is the essential requirement for users to purchase refrigerators. At present, it has become a consensus in the industry to return to preservation. However, most refrigerators still focus on iterative refrigerator compartments and precise temperature control. The pain points of ingredients being oxidized, shrunk, and even rotten have not been fundamentally resolved. It is reported that Casarte Refrigerator pioneered the MSA oxygen control preservation technology, which realizes cell-level preservation through the combination of temperature control and oxygen control, and iterates household refrigerators from refrigeration equipment to food freshness storage centers.
Due to the door opening design and heat dissipation requirements, refrigerators generally need to reserve a large space, which makes it difficult to achieve free installation. The relevant person in charge of Casarte said that Casarte refrigerators broke through the shortcomings of home decoration, took the lead in exploring the integration of home decoration with free embedded design, and pioneered free embedded solutions with pre-demand thinking. Taking Tiancheng Free Embedded Refrigerator as an example, a 1525px box The design of body depth, 125px door body edge, 50px industry minimum heat dissipation margin, 90° door opening and taking out objects, etc., break the bottleneck of the industry, and realize free installation and free embedding.
In addition, at the level of life, Casarte has innovated and diversified storage patterns to bring users a high-end fresh storage life experience. The diversification of ingredients not only puts forward new requirements for fresh storage, but also tests the industry's innovative ability in terms of space. From French door to Italian drawer, to F+ fresh storage format, Casarte customizes fresh storage for increasingly abundant ingredients Space, to achieve classification, exquisite fresh storage. From storage, design to technology, Casarte redefines high-end refrigerators with full-dimensional innovation, not only creating refrigerator products that are popular with high-end users, but also bringing users a high-end and personalized fresh storage life.
According to industry analysts, Casarte refrigerators continued to lead in the third quarter, which is the dual result of relying on the Rendanheyi model to adapt to the consumption trend and continue to be high-end. In the future, high-end demand will become more and more vigorous, and the market competition around high-endization will gradually become stalemate. Only brands that continue to iteratively produce subversive products can become the real winners in the market.
In refrigeration system thermal calculation and component selection (compressors, two-units, throttle valves, etc.), many colleagues are looking for some simple and practical simulation software, but most of the software is relatively expensive or internal Software (opening, Trane internal software), and some software is more professional (AMESim, ASPEN, etc.), for most of the refrigeration industry practitioners are out of reach or unheard of.
Cooling Module,Peltier Device,Thermoelectric Cooler Module,Thermoelectric Cooler Peltier
Original Electronics Technology (Suzhou) Co., Ltd. , https://www.original-te.com