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Recalling that Guli Media’s big actions in the past six months, after the 519 press conference, Guli Media continued to vocalize in major media almost every month, from home Internet conferences, to derivative products with Shanghai Film Festival, to 818 Sports Season. The grand release, each appearance is continuing its strategy of upgrading and landing, they are closely related to each other and at the same time integrated in the core positioning of brand culture O2O. At the time of half a year, Juli Media launched the “Hi†that corresponds to “See you†as the theme. It is firmly informing the outside that this mighty lion will shake back with full glory and return to public view. Set off the trend of reshaping the industrial structure.
Secondly, thanks to the strong support of Suning, Juli Media recently broke out a billion-dollar investment plan for 2017 IP procurement, plus some IP-related news circulating on the Internet, all of which make people wonder if the Juli Media wants to At the press conference, officially announced various actions on this plan? Regardless of “Star Trek†or “Middle Clouds at Sea,†from the previews that have been exposed, these valuable IPs are expected to build a giant video library for Julimedia in 2017, and strong cooperation with big media companies will also be implemented. In the event of a collision, the new IP strategy of Joli Media will be launched.
At the same time, taking a look at several dialogues with the media of Suning Culture and Sport COO and President of Poly Media, Mi Duo, in addition to the brand of cultural O2O, the concept of home Internet was mentioned several times. Juli Media has always been very accurate in positioning and control, and it is also true for the user base. From a single consumer individual to a family consumer, from a single attribute classification to a more complex compound classification. The user's habits are changing. The trend of the family's Internet has already been learned by Juli Media. Today, this network has become another trump card for Juli Media.
It is noteworthy that recently, Juli Media has also issued a specially designed typo poster, including "Prince Edwardian appreciation", "Iridium Intelligence Bureau", "Little Generation" and so on. If this move can be seen as the public clamour for the media, then what is the reason for this has always been a low-key brand strong tone, which is behind what kind of emboldened? The author believes that such subversion of the brand's intrinsic style of transmission should indicate a new revolution. Is it an unprecedented strategic breakthrough or a breakthrough in competing products? We will find the final answer at the 1026 conference.
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