Giants successively lose the color TV industry status and development forecast

1 Status of Sony and Panasonic Japanese Manufacturers Back to Top

[PConline News] Recently, the news in the color TV industry has continued, but these news did not make major companies grin, but suffered bursts of pain. Sony's TV business suffered losses for eight consecutive years; Panasonic sold LCD panel makers and reduced its plasma production capacity; Samsung Electronics, known as the "world's largest LCD panel maker," also fell into a loss situation; LG Display, AUO, Chi Mei and others also faced Huge loss.


TV industry status and development forecast

The ever-rival joint venture color TV companies have lost a lot of money. In the financial reports released by Japan and South Korea's color TV companies, the losses have basically become common. Recently, what is the color TV business in the end, please join the author to understand the current status of the industry and predict the future development.

Sony and Panasonic Japanese manufacturers

As one of the core of Sony's entire industry chain, TV business has a great influence on the profit and loss status of the entire company. Sony's recently released performance report has clearly told everyone that its television business has suffered losses for eight consecutive years.


Sony TV Business suffers a continuous loss of 8 years

In order to cope with this situation, Sony has divided its TV business into three divisions from November 1st, responsible for LCD TVs, outsourcing and next-generation TVs respectively. The purpose is to make the operation of this business even more clear. Reverse the loss situation.

In addition, according to sources, Sony intends to sell nearly 50% of the shares held by the company’s joint venture with Samsung Electronics to Samsung. Japanese media reported that Sony will reach an agreement with Samsung by the end of this year to sell nearly 50% of its liquid crystal display joint venture S-LCD to Samsung.


Sony will sell about 50% of S-LCD to Samsung before the end of the year

As the consumer confidence in the US and Europe has shrunk, and the negative factors such as the strong yen have dragged down, it is estimated that Sony could not achieve operating profit expectations of 200 billion yen (about 2.63 billion US dollars) this fiscal year.

As for Panasonic, we also received some news of losses. As the yen’s soaring prices and fierce price competition with Taiwan’s and South Korea’s manufacturers have caused the TV industry to continue to fall into losses, Panasonic, the world's leading plasma TV maker, plans to significantly reduce its television business. scale.


Panasonic Plasma Panel Factory

Panasonic currently has four PDP factories in Amagasaki, Hyogo Prefecture, and Shanghai, China, and two LCD panel plants in Mobara City, Chiba Prefecture and Himeji City, Hyogo Prefecture; among them, the third factory of Amagasaki was established in 2009. The mass production was completed in December, which is the world's largest PDP factory, with a monthly output of 330,000 pieces (converted to 42-inch).


Matsushita is located in Himeji City, Hyogo Prefecture, Japan IPSα LCD panel factory

In addition to Panasonic’s plan to stop production of TV panels (PDP) at the 3rd factory in Amagasaki within this year (before the end of March 2012), it plans to sell liquid crystal (LCD) panel factories in Mobara City, Chiba Prefecture. With the implementation of streamlined measures, Panasonic will also abolish more than 1,000 employees. >>

2 Status of Samsung, LG Korean Manufacturers Back to Top

Samsung, LG Korean manufacturers status

Samsung Electronics, which is known as the "world's largest LCD panel maker," can not avoid the general trend of loss in the industry. Since the fourth quarter of 2010, it has fallen into a loss situation. Samsung has not escaped until today.


Russian Samsung TV factory

Another major panel maker in South Korea, LG Display’s third-quarter financial report, showed that the situation of continuous losses has continued for four quarters, and the single-quarter loss in the third quarter of 2011 reached 600 million US dollars.


LG flat screen TV

In addition to suffering its own losses, Samsung LG was heavily penalized for manipulating the TV panel market. The South Korean anti-monopoly regulator announced a fine of 194 billion won (about 1.1 billion yuan) against 10 Asian LCD panel makers for the reason that the fines were the highest in Korea.


Samsung LG suffers heavy penalties for manipulating the TV panel market

Among the 10 companies, the highest penalty was the global panel leader Samsung Electronics and its overseas branch offices. Fines amounted to 97.2 billion won, and LG Display and its overseas branches were second-placed with a penalty of 65.5 billion won. The fact that the company itself has already suffered losses, coupled with high penalties, is undoubtedly aggravated by these companies. >>

3 Status of AUO and Chi Mei Taiwan Panels Back to Top

AUO, Chi Mei Taiwan Panel Status

Seeing the recovery of market sentiment in the foreseeable future, reducing capital expenditures has become an inevitable choice for AUO. A few days ago, AUO made a decision to reduce NT$10 billion in capital expenditures in 2011 and reduced this year's expenditure to 60 billion yuan. And in 2012, it will be halved again, shrinking to 30 to 40 billion yuan.


AU Optronics Suzhou Factory

It was originally expected that the industrial downturn was only a short-term adjustment, but the overall economy this year was more stringent than expected, and it is difficult to see a rebound in the next one or two quarters. Although the panel industry is very hard at this stage, I believe that the demand for large-size panels, especially TV panels, will eventually come back.

Taiwanese panel maker Chi Meidian shipped about 11 million large-size panel shipments in September, a decrease of about 7% from August, and September consolidated revenue of 41.4 billion yuan, a decrease of 1.3% from August and a decrease of 9% from the same period last year. The single quarter of the third quarter suffered a huge loss of NT$16 billion.


Chi Mei Electronic Factory

If we accumulate Chi Mei, AUO, and Hua Ying and Cai Jing losses, this year Taiwan's panel plant will have a total loss of NT$120 billion to NT$130 billion. If this amount becomes a reality, it will set a new record for the 2009 financial tsunami era. Records have become the largest loss in the history of Taiwan's panel. >>

4 Forecast of future development trend of color TV industry

TV industry future development trend forecast

Faced with such a severe situation, color TV manufacturers must reverse the status quo through reforms. One of the important development directions of the color TV companies in the future is to accelerate the pace of industrial transfer and increase the proportion of product OEMs, that is, to abandon production or even sales, and profit from product development and brand premium.


OEM boss Foxconn factory

The trend of the TV industry as a whole is already very clear, and in order to reduce costs, deal with fierce market competition, and gain more profit, these foreign brands had to send more manufacturing companies to OEMs for production.

For example, Panasonic plans to cut production at five chip makers in Japan and outsource more to TSMC and other Chinese companies. It is reported that Panasonic’s current outsourcing ratio is 10%, and its expected goal is to increase to 30%-40% within a few years. Earlier than Panasonic, Sony in 2008 put a lot of LCD TV orders to Chinese Taiwanese companies for production, and later sold its LCD TV companies in Mexico and Slovakia.


Panasonic Plasma TV Production Plant

At the beginning, color TV giants, especially Japanese companies, did everything from R&D, production, sales, to brand nurturing. Later, they found that production was no more than a Chinese company, and sales couldn’t be done by Chinese companies. There was no advantage in these areas. Under the circumstances, it only has to outsource.


More and more companies choose OEM

Outsourcing production can not only save the complex process of production, but also greatly reduce the cost of the product. However, the author believes that the choice of outsourcing should be very cautious, because some outsourcing companies have poor quality control, and the quality of the produced products is not guaranteed, which will affect the reputation and reputation of the original brand. In addition, if a company wants to succeed in the end, it will still have to devote its energy to R&D to occupy a relatively high position in order to reverse the entire situation. [Back to Channel Home]

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