Hand in hand with Sharp and DiMaxi's domestic advertising debut

On the night of April 15th, the Hunan TV's 2017 "Singer" finals, "The Battle of King of the Singers", was staged. In the ultimate battle, the stars gathered and brought unprecedented shock to the audience. Even more interesting is that many fans noticed that in the rhythm-tightening program, Dimachy was spotted as a new advertisement for "Singer" special partner - Sharp TV, and he saw the handsome advert of the import brother. , Many fans are more than surprised, even shouted "too handsome", "the first time I think advertising is so good-looking", instant heat screen. Not only that, after Sharp's live broadcast with Tmall explored Dimachy's live event also received 220 million microblogging point of praise, the day of microblogging topic "and the horizon is more true" reached 24.073 million readings and 42,000 discussions. Sharp's official flagship store traffic doubled on weekdays, and the total amount of online transactions on that day exceeded 4.32 million.


Dymat, the young boy from Kazakhstan, has already become a new generation of traffic in the domestic market. Fans like Dimmhi's reasons for a variety of reasons. They are high-value, soft, gentle, and courteous, yet they are the most captured. People's hearts, or his love of music from the heart. Not only are we born with talent, Dimahi possesses a rare quality that is harder to possess than genius. Despite having a gorgeous tone given by God, Dimachy crossed the five-octave arrogance range, but it is more true to himself, through systematic training, a tone "unlocked" from the tone. He is more truthful, truth-seeking, more professional in his profession, seeking truth in his daily life, and always trying to be a true and pure person. A talented young boy who is serious about his dreams, is not hesitating for his dream of love.


Truer people do more real things than true brands do more realistic choices. Sharp's reputation as the “Father of LCD” has been regarded as the “Father of LCD” in the industry. It is inextricably linked with the persistence of human capital and financial resources for decades to promote the innovation of LCD screens. 44 years of screen-making experience has enabled Sharp not only to master high-end image processing technology and uniqueness. The color palette technology, and behind this unique color palette technology, there is an artificially adjusted brightness curve. Because Sharp's true picture quality, in order to pursue the most suitable for the human eye to watch the brightness, the technicians made numerous adjustments and tests, many experts repeated judgments, and finally found an accurate brightness curve, through its debugging screen Can make the dark field clear, bright field without distortion, to achieve the least affect the eye fatigue viewing effect. After that, every product in the future will be rigorously tested using this curve as a standard before entering the production line, even if only 0.01% of the deviation will be returned. It is this existence of this curve that ensures that Sharp has maintained the same benchmark for all screens for 44 years, becoming synonymous with LCD screen benchmarks.

In one session and one meeting, the companions were rare. Sharp and Dima Xi’s sympathy with each other was the original intention of the cooperation between the two. Dimahi said that in cooperation with Sharp, he saw his ingenuity in the same way of "sound and picture" and challenging the visual extreme experience. And Dimachy's greater faith in and commitment to music also makes him an ideal "spokesperson" for Sharp's "real vision" philosophy. Sharp and Dima Xi together side by side, in their own professional comparison, seeking truth in every detail, will certainly produce a high-energy chemical reaction, to bring the audience to the United States to enjoy the horizon.

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