Recently, IDC, the world's leading data analysis and consulting agency, released the 2017 China VR market growth forecast. IDC said that with the growth of mobile VR products, the recovery of VR startups and more VR content entering this market, it is expected that the Chinese VR market will achieve 441.2% growth in the new year.
After foreign companies, including Google, Sony and Facebook, and Chinese Internet companies, including Tencent, LeTV, and Storm, released their products one after another in 2016, the new year VR market will have more players. For example, Lenovo, Dell and Hewlett-Packard have previously announced that they will cooperate with Microsoft to "enhance their respective competitiveness."
IDC: This year's China VR market will achieve four-fold growth
From the perspective of the investment market situation last year, for small-scale hardware start-up companies, their market share will also be squeezed and influenced by the entry of these giants. Therefore, for these hardware start-up companies, strengthening cooperation with experiential stores and application stores is an important way to develop and promote their own products.
From the report released by IDC, we can see that last year, with the entry of some VR giants, including Samsung, HTC, Sony, LeTV, Xiaomi, Huawei, Microsoft, and Lenovo, etc., the impact on startup companies still remains. Larger ones have even declared failures even before they reached the delivery stage.
This situation was particularly evident during this time period last year and did not begin to slowly recover until the second quarter. In the third and fourth quarters, thanks to Sony PSVR's global delivery, VR market Achieving higher speed development, shipments reached 204,000 units in the third quarter of 2016, which was 367.9% of the same period of the previous year.
According to IDC's forecast, Sony's PSVR, Microsoft and HTC Vive will become China's top several PC-side VR platforms, and Google's Daydream will become the leading mobile VR platform. IDC said that HTC, Sony and Microsoft will continue to promote the development of VR headsets, and in the headless display market (mobile VR headset) will occupy 62.9% of all VR headline market this year.
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