[PConline News] On September 28th, TCL.XESS created a fall new product in Guangzhou Asian Games City Sports Global Release. At the conference, TCL Chairman Li Dongsheng and a number of executives and CCTV “Dialogue†column host Chen Weihong and A large number of industry leaders, authoritative media, friendly business partners and TCL "iron powder" and other more than 600 strong helper, unprecedented scale. Lang Ping, as a mysterious guest, joined hands with Li Dongsheng on the stage and caused a surprise on the spot. Subsequently, Lang Ping and Li Dongsheng jointly illuminated the “XESS†logo and announced that Lang Ping became the spokesperson for XESS's TV product image.
Following the release of new TCL refrigerator washing machines on August 18, the TCL once again ushered in the Yaos starting product for the new category. As a gathering of TCL new products and strategies, TCL Refrigerator Washing Machines will bring new innovative products such as its contaminated washing machines and air-cooled dual-frequency converter refrigerators to the show again. With innovative technology, it will attract people's attention and lead the industry to upgrade. Say goodbye to the sewage laundry and lead the air-cooled fashion.
Discover pain points to dig the market
"Consumers don't know what they need until we put their product out in front of them." When Jobs used this phrase to emphasize the importance of the user experience, he also stressed that the user found pain points and used them. Really demanding innovative products to impress them, rather than the brand thinks it is very useful products. In other words, a good product not only brings a better experience to the consumer, but also presents a brand-new life style, which is also an important means for the company to strengthen its competitiveness.
Sewage laundry exists in the washing machine industry for decades of historical difficulties, and for ordinary household users, open daily household washing machines, consumers realize that the original washing machine to bear the family clean is actually so dirty! Sewage laundry is the biggest pain point that has plagued the washing machine industry for a long time, but it has not been completely resolved. Most consumers are unaware of this or do not believe it. In March and August of this year, TCL Refrigerator Washers successively released the world's first contaminated pulsator and non-fouling type drum washing machine. The innovative structure completely eradicates the problem of sewage laundry and really bids farewell to the sewage laundry, leading the industry to get free pollution. New Era.
Lang Ping said at the press conference that TCL’s entrepreneurial spirit is a manifestation of women’s volleyball’s spirit in the field of industry. Whether it is sports or business, having a spirit of persistence and hard work can create excellent results and quality. In her opinion, it was not only TCL's support and encouragement for women's volleyball for 20 years, but also the recognition of TCL's adherence to ideals and focus on quality.
“20 years of commitment, 3 years of research, large-scale R&D investment, numerous failed R&D projects, and countless R&D staff's hard work day and nightâ€, experienced TCL's uncontaminated course of extraordinary birth. Washing machines have been widely praised in the market once they are launched.
In this contaminated drum washing machine, TCL refrigerator washing machine R & D team uses innovative triple water seal patented technology. Through the sealing of the aluminum support tripod on the bottom of the inner barrel, the bacteria of the gap between the groove of the tripod itself and the bottom of the inner barrel are eliminated, the electrochemical reaction of the aluminum support tripod is eliminated, and secondary pollution of heavy metals by the heavy metal is avoided. .
At the same time, this washing machine also has a flat-bottom clean inner bottom and a clean bottom outer bottom design. The bottom of the inner drum and the bottom of the outer drum have a flat bottom design, smooth and rounded, leaving no dead ends, and the residues during the washing process Immediately remove with water flow. Plus the pure physical high temperature 95 °C sterilization technology, remove common bacteria such as Escherichia coli and Staphylococcus aureus in the washing inner cylinder, eliminate the secondary pollution in the laundry process, and bid farewell to the sewage laundry.
In addition to all-inclusive solutions for pollution-free systems, the TCL water-tight cabin decontamination drum washing machine is a washing-drying one-piece washing machine capable of drying down jackets. It has a 40-minute ultra-fast washing and drying, 50°C low-temperature protection and 100% health removal. From underwear to down jacket, you can provide delicate washing and drying programs; let your health more secure.
In fact, this contaminated washing machine is not only of great significance to the user, but also of great significance to the development of the entire industry. As Lu Jianguo, deputy chief engineer of the China Household Electrical Appliances Research Institute, said: “Promoting the healthy development of products and guiding rational consumption are the responsibility and obligation of manufacturing companies. Through technical innovation and standardization, we guide the rapid, orderly and healthy development of home appliances, TCL refrigerators, washing machines. In this area, it undoubtedly brought a good start to the industry and made consumers look forward to TCL products.
Innovative fresh-keeping technology
"As a heavy contribution to the 35th anniversary of the establishment of TCL, TCL refrigerator washing machine under the guidance of TCL's dual + 'strategic concept will greatly satisfy the elite's pursuit of superior products." TCL refrigerator washing machine at the same time the show A new state-level wind-cold wind health cross four-door air-cooled double inverter refrigerator. TCL refrigerator washing machine R & D team has repeatedly verified that the use of dual frequency conversion and variable cycle frost technology solutions to solve energy problems, in line with the new national standard of energy consumption, has 17 national patents. TCL refrigerator washing machine thus became the first domestic brand to launch a new national air-cooled dual inverter refrigerator.
At the same time as lower energy consumption, this refrigerator adopts AAT negative ion to keep fresh, utilizes embedded natural tourmaline ore to achieve “freshness, deodorization, dust removal, and sterilizationâ€. At the same time, it adopts a patented air duct to rack the following 10mm air outlet. The air-cooling is not air-dried, especially Korean SPG variable-frequency centrifugal fan, air volume is large and energy-saving and silent. In addition, the defrost cycle can be controlled intelligently according to the user's habits, and the frost-free is more energy-efficient.
TCL Wind Health cross four-door air-cooled dual-frequency inverter refrigerators also innovated the design of the interior space. 460L large storage space, with "magic space", "wet and dry separation space" and "maternal and child area" and other designs to meet the individual needs of different family members.
Working together with the German design team to create the ultimate product and service
Excellent innovation strength comes from a strong R&D team. TCL refrigerator washing machine has a large number of Chinese and foreign white electricity technical experts and industry elites. It has established a first-class ice wash R&D management team to form a unique product differentiation and core competitiveness. In collaboration with design consulting company Designaffairs in Germany, it continues to provide cross-domain strategic support for TCL refrigerator washing machines. The appearance of the TCL water-tight cabin washing machine and the TCL wind health cross four-door air-cooled dual-frequency refrigerator, both at the beginning of this year both seized the "design of the Oscar" - Germany iF International Design Award, the use of the German production line tightly check the details , crafted, ingenious.
To meet the ever-changing market with innovation and innovation is the fundamental path for the continuous development and self-improvement of enterprises. Right now, the Chinese government is advocating "Made in China 2025." The state also hopes that companies can use innovation to drive development, improve product quality, and promote the development of China's economy. Only companies with innovative spirits can gain the courage to push new ideas and breakthrough themselves, stand out in the white-hot competition market, pay attention to consumer demand, and focus on the development of the industry. This will be the best way for the future development of the company.
Adhering to the core concept of "pragmatic innovation", TCL refrigerator washing machine team continues to overcome industry technical problems, resolve user pain points, and create the ultimate product experience and services. With the help of technological innovation, product design and other capabilities, the TCL refrigerator washing machine industry is growing into a "white electricity expert." According to the sales data of TCL Group in July 2016, the sales volume of TCL refrigerators and washing machines increased by 24.7% and 93.2% year-on-year, respectively. The market expansion momentum is very rapid, and it has become one of the brands with the most attention and growth in the industry. Become a leader in new trends.
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