Japan is promoting LED lighting in the whole country. Under the power saving demand after the Great East Japan Earthquake, LED bulbs were popularized in Japan at a faster-than-expected rate in 2011. However, lighting manufacturers that are supposed to be pleased with the advancement of the coming popularity are faced with the situation of “white and busyâ€. LEDization has indeed given birth to new growth areas, bringing a glimmer of light to the lighting market. However, on the other hand, the longevity of life has led to a reduction in the replacement of light bulbs, and the rapid increase in the number of companies involved, and the competitive environment has become more severe. The large-scale lighting manufacturers that have been sticking to the stable domestic market in Japan have to switch their business structure.
In early August, a large number of boxes of LED bulbs were piled up on counters in the corner of a large home appliance shopping mall in Osaka. All the outside of the box are affixed with the main "low price" labels, such as "3 4650 yen" and "5 7750 yen".
Occasionally, customers who have stopped at the counter will also look at the light bulbs, but they are still moving toward the ceiling of the floor store.
The salesman of the inspection store said: "Compared with this time of 2011, the sale of LED bulbs was in a downturn. Due to falling prices, there were many people who were on the sidelines, and the sellers' expectations were frustrated."
Japan’s nuclear power station’s full restart has not yet taken shape, and Kansai Electric Power’s area requires the average family to save more than 10%. However, in Osaka, which belongs to the Kansai Electric Power Area, there are slow-moving LED bulbs that use energy conservation as a selling point.
This is also the case in Japan as a whole. Shinji Sato, executive director of Toshiba Lighting Technology, a veteran lighting company, stated that “The sales of light bulb products this year are about 80% of 2011. The original forecast will reach a peak in 2013-14, and now it seems that it may be peak in 2011. "."
In the general lighting market with a global scale of 7 trillion to 10 trillion yen, the size in Japan is about 800 billion yen. In 2011, although the scale of LED lighting products expanded to approximately 14 billion yen in the early 17%, the sales of LED light bulbs that should have been leading began to be overshadowed.
"Discontinued ordinary incandescent bulbs. In the future, LED bulbs will be sent to everyone."
In March 2010, Toshiba’s 120-year incandescent light bulbs have been produced since their establishment. LED bulbs that were designated as follow-up products began to show sales volume lower than in the same period of last year.
It is ironic to say that the main reason for demand stalling is that due to the increased awareness of power saving after the Great East Japan Earthquake in 2011, the popularity of LED light bulbs in the average family has advanced. Moreover, LEDs that have a longer life than incandescent bulbs do not normally require replacement for 10 years.
Toshiba's executive Sato sighed, "In the approximately 250 million light bulbs used in ordinary homes in Japan, almost one-third of them are LED bulbs. From the perspective of the lifetime of LEDs, there is no hope of achieving substantial growth in the future. increase".
The fact that prices have fallen faster than flat-panel TVs has caused the market to shrink is the rapid drop in the price of LED bulbs.
In Kakaku. On com's price comparison site, the best-selling product is Panasonic's LED lamp "EVERLEDS" series. In late July 2012, the average price of a new product in the series fell from 4480 yen in late January to 3,302 yen, a drop of 26%.
According to Kakaku. Com introduction, LED bulbs in the price to reduce 3 to 50% of the products are also in the minority. The company’s chief executive officer Shinoda Tsuyoshi predicted that “Although LED is in the full introduction period and cannot be simply compared, but the speed of light falls faster than flat-panel TVs. In 2012, the average price of light bulb products may fall below 1,000 yen."
LED bulbs began to be popular among ordinary consumers in 2009. In the summer of the same year, Sharp launched a 40W incandescent light bulb at a price of 3900 yen, which was only half the price of mainstream products at that time, and caused an impact on the industry. In the following three years, although the LED bulbs are still high-priced products compared with incandescent bulbs of 100 to 200 yen, the difference between the two is rapidly shrinking.
Although the lighting companies are ambiguous about the profitability of LED bulbs, there is no doubt that the rate of price reduction exceeds the mass production effect. The person in charge of a well-known material manufacturer pointed out that "at the very least, if you do not sell 2,000 yen, you should not have high profits."
The reason for the sharp drop in prices is the structural characteristics of LED lighting.
The light source of LED lighting replaces the conventional filament and fluorescent tubes with a special semiconductor that emits light when it is energized. In a light emitting element (chip) corresponding to a heart portion, light of a blue LED is irradiated onto a fluorescent material such as yellow, or a combination of three primary colors of LEDs creates white light similar to natural light.
For LED chips, Nichia Chemical Industry, Toyota Synthetic, Philips of the Netherlands, Osram of Germany and Cree of the United States have relevant patents. To produce high-quality lighting products, you need to purchase chips from these five companies.
But conversely, with the necessary components such as chips, circuits, and lamp sockets, lighting fixtures can be easily assembled. Digital home appliances such as flat-panel TVs that are realized through the horizontal division of labor, are the same products. Compared with previous lighting products that are responsible for everything from designing to manufacturing by large manufacturers with dedicated automatic production equipment, it is easy to fall into price competition.
"China already has thousands of factories producing LED lighting products" (large LED material manufacturers). It is an excellent opportunity to take advantage of the transition from lighting products to LEDs. Other companies that have commissioned overseas factories to produce products have also been involved in lighting.
Currently, Kakaku. In addition to well-known lighting manufacturers such as Panasonic and Toshiba lighting technology, com's website has more than 30 other manufacturers. Among them are computer companies, small and medium-sized trading companies, and Taiwanese companies.
Survey companies also predict that the market will certainly shrink. Fuji Economics speculated that the domestic LED bulb market, which was expanded to 37.7 billion yen in 2012, will be reduced to 36.3 billion yen in 2015 and to 30.1 billion yen by 2020.
Expansion strategy begins to brake In the increasingly severe market environment, there are also increasing numbers of companies that have begun to stop expanding their strategies. The number of new companies involved in the exit of enterprises has also increased, and not only that.
The well-known LED lighting manufacturer Alice Ojama in Japan quickly increased the production of LED light bulbs in its factory in Dalian after the 2011 earthquake. The company has eliminated the cost of intermediate circulation steps and multi-variety production experience as its weapons. Since it took a full involvement in the lighting business in 2009, its LED bulb market share has exceeded 20% in only two years. Speculation).
Even Alice Ojama, whose performance is so outstanding, his president, Kentaro Oyama, now believes: “The price of light bulbs has fallen too quickly. We will not continue to follow.â€
In the fall of 2011, NEC Lighting concluded a phased plan to increase the production of LED bulbs at its production concession factories in China. Even Philips, which plans to expand its lighting business in the Japanese market, has adopted a strategy that does not operate light bulb-type products in Japan. The company stated that "there is no point in fighting in a market that has been shipped to the big roads."
As a power-saving measure, the Japanese government in June 2012 requested manufacturers to restrict the sale of incandescent light bulbs. With the promotion of global warming measures and the revision of the energy-saving law, LED bathes the policy of the island. However, its pioneering LED light bulbs have a "tough feeling".
In early August, a large number of boxes of LED bulbs were piled up on counters in the corner of a large home appliance shopping mall in Osaka. All the outside of the box are affixed with the main "low price" labels, such as "3 4650 yen" and "5 7750 yen".
Occasionally, customers who have stopped at the counter will also look at the light bulbs, but they are still moving toward the ceiling of the floor store.
The salesman of the inspection store said: "Compared with this time of 2011, the sale of LED bulbs was in a downturn. Due to falling prices, there were many people who were on the sidelines, and the sellers' expectations were frustrated."
Japan’s nuclear power station’s full restart has not yet taken shape, and Kansai Electric Power’s area requires the average family to save more than 10%. However, in Osaka, which belongs to the Kansai Electric Power Area, there are slow-moving LED bulbs that use energy conservation as a selling point.
This is also the case in Japan as a whole. Shinji Sato, executive director of Toshiba Lighting Technology, a veteran lighting company, stated that “The sales of light bulb products this year are about 80% of 2011. The original forecast will reach a peak in 2013-14, and now it seems that it may be peak in 2011. "."
In the general lighting market with a global scale of 7 trillion to 10 trillion yen, the size in Japan is about 800 billion yen. In 2011, although the scale of LED lighting products expanded to approximately 14 billion yen in the early 17%, the sales of LED light bulbs that should have been leading began to be overshadowed.
"Discontinued ordinary incandescent bulbs. In the future, LED bulbs will be sent to everyone."
In March 2010, Toshiba’s 120-year incandescent light bulbs have been produced since their establishment. LED bulbs that were designated as follow-up products began to show sales volume lower than in the same period of last year.
It is ironic to say that the main reason for demand stalling is that due to the increased awareness of power saving after the Great East Japan Earthquake in 2011, the popularity of LED light bulbs in the average family has advanced. Moreover, LEDs that have a longer life than incandescent bulbs do not normally require replacement for 10 years.
Toshiba's executive Sato sighed, "In the approximately 250 million light bulbs used in ordinary homes in Japan, almost one-third of them are LED bulbs. From the perspective of the lifetime of LEDs, there is no hope of achieving substantial growth in the future. increase".
The fact that prices have fallen faster than flat-panel TVs has caused the market to shrink is the rapid drop in the price of LED bulbs.
In Kakaku. On com's price comparison site, the best-selling product is Panasonic's LED lamp "EVERLEDS" series. In late July 2012, the average price of a new product in the series fell from 4480 yen in late January to 3,302 yen, a drop of 26%.
According to Kakaku. Com introduction, LED bulbs in the price to reduce 3 to 50% of the products are also in the minority. The company’s chief executive officer Shinoda Tsuyoshi predicted that “Although LED is in the full introduction period and cannot be simply compared, but the speed of light falls faster than flat-panel TVs. In 2012, the average price of light bulb products may fall below 1,000 yen."
LED bulbs began to be popular among ordinary consumers in 2009. In the summer of the same year, Sharp launched a 40W incandescent light bulb at a price of 3900 yen, which was only half the price of mainstream products at that time, and caused an impact on the industry. In the following three years, although the LED bulbs are still high-priced products compared with incandescent bulbs of 100 to 200 yen, the difference between the two is rapidly shrinking.
Although the lighting companies are ambiguous about the profitability of LED bulbs, there is no doubt that the rate of price reduction exceeds the mass production effect. The person in charge of a well-known material manufacturer pointed out that "at the very least, if you do not sell 2,000 yen, you should not have high profits."
The reason for the sharp drop in prices is the structural characteristics of LED lighting.
The light source of LED lighting replaces the conventional filament and fluorescent tubes with a special semiconductor that emits light when it is energized. In a light emitting element (chip) corresponding to a heart portion, light of a blue LED is irradiated onto a fluorescent material such as yellow, or a combination of three primary colors of LEDs creates white light similar to natural light.
For LED chips, Nichia Chemical Industry, Toyota Synthetic, Philips of the Netherlands, Osram of Germany and Cree of the United States have relevant patents. To produce high-quality lighting products, you need to purchase chips from these five companies.
But conversely, with the necessary components such as chips, circuits, and lamp sockets, lighting fixtures can be easily assembled. Digital home appliances such as flat-panel TVs that are realized through the horizontal division of labor, are the same products. Compared with previous lighting products that are responsible for everything from designing to manufacturing by large manufacturers with dedicated automatic production equipment, it is easy to fall into price competition.
"China already has thousands of factories producing LED lighting products" (large LED material manufacturers). It is an excellent opportunity to take advantage of the transition from lighting products to LEDs. Other companies that have commissioned overseas factories to produce products have also been involved in lighting.
Currently, Kakaku. In addition to well-known lighting manufacturers such as Panasonic and Toshiba lighting technology, com's website has more than 30 other manufacturers. Among them are computer companies, small and medium-sized trading companies, and Taiwanese companies.
Survey companies also predict that the market will certainly shrink. Fuji Economics speculated that the domestic LED bulb market, which was expanded to 37.7 billion yen in 2012, will be reduced to 36.3 billion yen in 2015 and to 30.1 billion yen by 2020.
Expansion strategy begins to brake In the increasingly severe market environment, there are also increasing numbers of companies that have begun to stop expanding their strategies. The number of new companies involved in the exit of enterprises has also increased, and not only that.
The well-known LED lighting manufacturer Alice Ojama in Japan quickly increased the production of LED light bulbs in its factory in Dalian after the 2011 earthquake. The company has eliminated the cost of intermediate circulation steps and multi-variety production experience as its weapons. Since it took a full involvement in the lighting business in 2009, its LED bulb market share has exceeded 20% in only two years. Speculation).
Even Alice Ojama, whose performance is so outstanding, his president, Kentaro Oyama, now believes: “The price of light bulbs has fallen too quickly. We will not continue to follow.â€
In the fall of 2011, NEC Lighting concluded a phased plan to increase the production of LED bulbs at its production concession factories in China. Even Philips, which plans to expand its lighting business in the Japanese market, has adopted a strategy that does not operate light bulb-type products in Japan. The company stated that "there is no point in fighting in a market that has been shipped to the big roads."
As a power-saving measure, the Japanese government in June 2012 requested manufacturers to restrict the sale of incandescent light bulbs. With the promotion of global warming measures and the revision of the energy-saving law, LED bathes the policy of the island. However, its pioneering LED light bulbs have a "tough feeling".
Kitchen Hob,Gas Hobs,Gas Cooker Hob,Four Burner Gas Stove
xunda science&technology group co.ltd , https://www.gasstove.be