LED development tends to have a sense of crisis

With the rapid development of LED upstream industry, the chip as a high-tech LED industry chain is also more and more eye-catching. However, the domestic LED chip supply capability is far from meeting the needs, and it must also be imported in large quantities. In the face of the opportunities and challenges brought about by this industry, how do companies respond? How can we successfully leap into the era of high brightness? Recently, Aladdin Lighting Network reporter interviewed Jiang Zhongyong, the general manager of Hangzhou S&M Technology Co., Ltd.

LED large screen illuminates Tiananmen Square Small chip brightness enhancement for R&D focus In 2009, the 60th anniversary of the National Day on both sides of the Tiananmen Square People’s Heroes monument, two “500” square LED display “hearts” from Shilan Mingxin . The core display device adopts a three-color high-brightness LED chip independently researched and developed by Shilan Mingxin, which is the only Chinese-made chip on the same stage with the products of the world's top LED manufacturer Nichia. The display adopts full-color LED pixels with a 16-mm pitch, and the single-screen resolution reaches 3072 points×320 points. A total of 6 million light-emitting diode chips with three primary colors are used, making it a major highlight of the National Day military parade. This important project has brought Shilan Mingxin a milestone in the transition from the domestic market to the international market.

Shilan Ming core LED chips are widely used in indoor and outdoor LED full-color screens, traffic lights and other high-end applications. Due to the stable and reliable product quality and good market feedback, the LED chip industry in the country has gained a high reputation and formed the brand advantage of Shilan Mingxin. Silan Mingxin began producing high-brightness red chips at the end of 2008. Last year, it achieved excellent results in the development of high-brightness red LED chips. Jiang Quan mentioned that this year, the high-brightness red light of the vertical structure of Hangzhou Shilan Mingxin Co., Ltd. was successfully developed, that is, a high-brightness red light chip can replace two ordinary red light chips in the traditional full-color module, which not only significantly reduces the cost , And high reliability. He also revealed that the company’s current R&D focus is on improving the brightness of small chips for lighting.

The quality of the product occupies a very important position in the competition. When asked how Shilan Mingxin Company guarantees the quality of the product, Jiang always answered that he was the executive vice president of Shilan Integration. Shilan Mingxin can share its resources with Silan, relying on more than 20 years of accumulated experience in production and quality management in the field of microelectronics, and combining it with the LED industry to form Shilan Mingxin's core competitiveness.

In order to better meet the needs of customers, as of July this year, Hangzhou Shilan Mingxin's production capacity has reached 500 KK/month. Under the leadership of the company’s leadership, with the principle of “quality and brand creation, and science and technology to create a bright core”, through the joint efforts of the company's employees, it is possible to achieve the expected 800 KK/month at the end of this year.

The development of LED becomes more and more centralized. Enterprises need crisis consciousness. The rapid development of China's epitaxial chip industry has led to a large demand for equipment and materials. Everyone is very clear that the equipment required by the LED upstream is characterized by high prices and long delivery times. At the same time, more than 90% of these upstream equipment are imported, and the main components are also imported. This situation has brought great influence to Chinese companies. As Jiang always mentioned: "The bottleneck of LED development is the restriction of equipment, which is controlled by foreign equipment suppliers, which also controls the development speed of the domestic LED industry."

If China's LED industry wants to develop rapidly, it needs to work hard on key equipment and key raw materials. In particular, the upstream epitaxial wafers and chips industry cannot only use equipment and do not dare to move equipment. Without the understanding and mastery of key equipment, it is difficult to make distinctive products, and it is harder to talk about new processes and new technologies.

With the continuous development of the LED industry, the profits of the LED-related industry chain will be reduced. Jiang Zong told us that the continuous development of the LED industry will become more and more centralized, and companies must have a sense of crisis and control the pace of enterprise development. At the same time, it will consolidate the occupancy rate of the display market, intensively cultivate the market, and further expand the emerging applications.

LED lights as the third generation of light sources, the prospects are very bright, in the future of general lighting market applications, will drive the LED industry's second wave of growth. When the wave is over, the LED chip oversupply, the price drops sharply, the integration within the industry will accelerate, when the LED market will be more optimistic about the downstream industrial chain. Enterprises with risk resilience will be downstream integrated companies. As Jiang always mentioned: Enterprises must have a sense of crisis.

Shilan Mingxin always upholds the concept of “being the best core in China quality”. Through 4 years of marketing, the current market share exceeds 55%, and has become the preferred chip manufacturer for outdoor displays. When talking about Shilan Mingxin's future development goals and prospects, Jiang Zong confidently told us, “We need to be a world-renowned LED chip manufacturer.”