The LED lighting market, the market of billions of dollars is waiting for the first time

Ordinary incandescent lamps will gradually withdraw from the market next year, which brings huge business opportunities to new types of LED lighting fixtures. However, the reporter recently visited the market and found that due to the high selling price, household LED lamps are still difficult to enter the homes of ordinary people. In the LED lighting production companies, the reporter found another scene, the tens of millions of fully automated production lines actually worried that "the output is too high" to form a backlog, and did not dare to start.

[Retail] Prices are too high to make it difficult for ordinary people In November, the National Development and Reform Commission promulgated the "Notice on the gradual ban on the import and sale of incandescent lamps for general lighting." It requires the general lighting incandescent lamp to be gradually phased out within five years. The introduction of this series of policies made the industry unanimously believe that the LED lighting market with the advantage of energy saving and environmental protection will accelerate the speed of popularization.

So, what is the true end market sales? Recently, the reporter visited Pearl Lighting City, Jinshan Lighting City and other major lighting stores found that LED energy-saving lamps have been promoted to the market's flagship product, more than 80% of lighting shops have LED lighting products sales.

"Even energy-saving lamps have obvious energy-saving effects, and prices have fallen back to levels that ordinary consumers can accept. However, energy-saving light bulbs contain mercury. If scientific recycling is not carried out, mercury will enter the atmosphere when the light bulb is broken. Water quality and soil cause pollution. Therefore, in the future, in the energy-saving lamp market, harmless and environmentally-friendly LED lamps will become the protagonists, said a salesperson at Pearlescent Lighting City.

According to the salesperson, in addition to environmental protection, the advantages of LED lamps are also very obvious. He roughly calculated the matter for reporters: Take the 100-watt incandescent lamp, 25-watt energy-saving lamp, and 10-watt LED lamp with similar brightness as an example. With continuous lighting for 6,000 hours, the 100-watt incandescent lamp consumes 600 degrees, the 25-watt energy-saving lamp consumes 150 degrees, and the 10-watt LED lamp consumes 60 degrees. The LED lamp saves more than 60% of the energy-saving lamp, and is more than the incandescent lamp. Electricity 90%. In terms of service life, the service life of LED lamps is up to 30,000 hours, which is 5 times that of energy-saving lamps and 20 times that of incandescent lamps.

However, the reporter found that although the advantages of LED lights in energy saving and environmental protection are indisputable, the status in the terminal sales market is not optimistic. Pearl Sun Lighting City, a surnamed Sun boss told reporters that in the field of civilian lighting, fluorescent energy-saving lamps account for about 80%, ordinary incandescent lamp market share is still about 10% -20%, while the new LED green lamp is only about 2 % - 3%, his shop can only sell three to five LED energy-saving lamps a day.

"As with the problems encountered in the promotion of fluorescent energy-saving lamps, the price is too high for ordinary consumers to accept." Mr. Sun explained that the 60-watt incandescent lamp on the market is currently priced at two or three yuan a, 12-watt energy-saving lamps each About 15 yuan, 6-watt LED lamp market price will be 30 yuan each, and some well-known brands are as high as 100 yuan. It is also this factor that makes LED lamps mainly used in commercial applications.

[Production] trace retail prices are high The number of dealers interviewed by the source correspondent said that sales of LED energy-saving lamps, the profit is not high, generally only about 10%, of which the family commonly used 8-watt LED lights only the ex-factory price of 35 yuan. So, what factors led to high LED lamp prices? In response, the reporter deliberately came to visit Hebei Longquan Electric Co., Ltd., which specializes in producing LED energy-saving lamps.

In a 600-square-meter workshop, Xiao Liu and 50 other workers sat in an orderly manner in front of the conveyor belt, and he skillfully assembled the parts in his hands. According to Xiao Liu, a small energy-saving lamp looks at the structure very simple, but after going through more than 20 processes, if one process is not rigorous, it may cause the light bulb to fail.

Xiao Liu's job is to insert a size of green bean-sized beads into a set mold. This mold requires a total of 37 beads, which is a basic component of a 2 watt LED energy-saving lamp. Xiao Liu put the inserted parts on the conveyor belt, and the next person quickly picks them up, cuts and welds the exposed metal wires, and then sends them to the plug-in power board through the conveyor belt. After that, they are inspected. A small LED energy-saving lamp can be produced after a process such as welding lead wire, combination inspection, and aging inspection.

According to Wu Zhanbing, head of Longquan Electric, said that although there are only 50 workers in this line, it can produce more than 10,000 LED energy-saving lamps a day. However, although the output is large, the profit is not high.