Let's make a new name and rename it as "New music as wise family". Let's TV regain new life?

According to informed sources, while LeTV is renamed as “New LeTV Entertainment”, LeTV’s new name change job is also in progress. The company's new name is set as "New Music Vision Home" and Logo will also be changed.

At the end of September, LeTV had issued an announcement to rename the company as New LeTV Information Technology (Beijing) Co., Ltd. The reason for LeTV's listed company system and LeTV's rebranding is, on the one hand, adding "new", indicating a complete cut with the non-listed system.

Informed sources said that the "LeTV" trademark owned by the listing system, the future of non-listed system of LeTV, LeTV and other business will also be renamed.

Another aspect of the name change is the change in business positioning. LeTV is renamed as the new LeTV Entertainment and its positioning is mainly the development of IP, the vertical operation of IP, the development of derivative products, creating a vertical closed loop. At present, LeTV has submitted a renamed application.

In addition, the new music as the future will also emphasize the opening of the ecological building, the content will be fully open to other video platforms, positioning the entire family big screen entertainment market.

According to informed sources, the change of LeTV's new name to “New Lejia Wise Family” also means changing the orientation of smart homes. However, for LeTV, the current top priority is LeTV’s sales, and the actual implementation of smart family strategy is still a hindsight.

After such a big change, it seems that LeTV will start its own new chapter after saying goodbye to Jia Yueting.

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