TV brand manufacturers have promoted low-energy, low-cost direct-lit LED-backlit TV models with less LED usage, which is expected to help reduce the price difference between LED-backlit TVs and traditional CCFL cold-cathode lamps, and encourage sellers to accept Increased degree, which in turn improves the LED backlight TV penetration rate.
After adjustment by the industry, the material cost of the direct-lit LED-backlit TV can be achieved close to the material cost of the CCFL backlight, while the direct-lit LED backlight design must use a diffuser (whether a flat diffuser or a dimensional diffuser). It is generally believed that at least a quantitative contribution will be made to the manufacturer of the diffusion plate.
However, as TV brand manufacturers actively planned low-cost models to be officially launched in the fourth quarter of 2011, it is estimated that the first batch of low-priced models may have just been sold to the terminal retail market for sale, in the end the actual sales results. How, it may take 1-2 months to be clearer. The demand and performance endurance of the subsequent low-cost models related to the supply of components will still depend on the actual sales results.
In terms of new product planning for TV brand manufacturers, major market research organizations expect that if the low-cost direct-lit LED backlights can effectively stimulate the sales of LED backlight TVs, then the global LED backlight TV penetration rate in 2012. , will have the opportunity to approach the 70% level. Based on the estimated size of global LCD TV shipments in 2012, it is estimated to be 2.1-220 million units. In 2012, the global LED-backlit LCD TV shipments will be 150 million units.
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