Brand articles of the Monarch series
Story: Legend has it that the Princess of the descendants of Prince Troya came to Sylvia and was fortunate by the god Mars, who gave birth to the twin brothers Romanus and Lace. The king knew that he had killed their mother and put the brothers in the basket and threw them into the Tiber River where the waves rolled. It was a female wolf who saved them and nurtured the two brothers with their own milk. Later, the two brothers grew up. In order to avenge their mothers, they thought to kill the king. These two talented wolf-raised children built the city of Rome overnight.
Rome was not built in a day
When he met the general manager of the Monarch Lighting, Mr. Tang, he did not talk about lighting, but first told the reporter a story about the Roman city. After telling the story, Tang always said that as time passed, the meaning of the story slowly changed. Due to the advanced and complex architecture of the ancient Roman city, the superb construction technology and the exquisite design, the descendants used "Rome is not built in one day", indicating that many advanced technologies, material civilizations, and even an achievement are not simply achieved, but through many people. Or a lot of hard work can be done.
"The city of Rome was not built in one day." --- The glory of Rome today also embodies the efforts of countless people. These or the efforts and efforts behind the scenes or behind the scenes are worthy of trust, expectation and respect. ......
The development of the Monarch is like building a Roman city. Before people can see it, people have to spend a lot of time doing a lot of "invisible" work. Without this "invisible" work, "Rome" could not be built.
The work of "invisible" makes the "Jingjue" visible.
The name of "Junjue" originated from the title of high-ranking jazz in the old days of Europe, while the statue of Zunju believes that the sages: the meaning of respect and honor, the sage: the status symbol of noble and noble people. The combination of these two words is closer to the industry and product attributes, literally and on the phrase.
The Monarch brand is positioned as “Lighting? Art? Homeâ€, specializing in the production of high-end neo-classical European art lighting. Mr. Tang said: Neoclassicism originated from the classical, but not antique, not retro, but the pursuit of the gods, "shaped scattered gods" is the main feature of the neoclassical style. The neo-classical style has the dual aesthetic effect of classical and modern, and the perfect combination also allows people to enjoy spiritual comfort while enjoying material civilization. Under the norm of traditional aesthetics, neo-classical uses modern materials and techniques to interpret the classic essence of traditional culture. It not only has the luxurious essence of traditional classical lighting, but also highlights the elegance of modern fashion and has obvious Characteristics of the times.
Now some European lamp manufacturers claim to produce neo-classical European art lighting. In fact, there are not many people who can truly appreciate the neo-classical European art. The strong entry of the Monarch into the domestic European classical lamp market is to create the first brand of neo-classical European art lighting.
In order to establish and enhance the brand image of Monarch and achieve this goal, Monarch made a lot of "invisible" work.
Market research: Starting from the project of Monarch Lighting, the company has invested a large amount of funds and market personnel to carry out market trends and trends for major lighting and lighting stores in major lighting cities across the country. The survey comprehensively understands and refines the high-level and differentiated product development ideas in line with the end consumer groups.
Quality Control: Develop and manufacture products in strict accordance with the certified international ISO9001:2000 quality system. The layers of quality and craftsmanship have created the finest lighting, and the quality standards of products sold in China have maintained or even exceeded the European and American standards.
Price control: From the calculation of product cost to the national unified order price of products, Monarch has abandoned the idea of ​​profiteering from the very beginning, insisting on high quality and medium price, and will become the first brand of neoclassical European art lighting that is sought after by the end consumer groups. And bring considerable profit margins to dealers.
Professional training: Intensive training for regional managers, requiring them to master the new classical European lighting culture background knowledge, product knowledge, home decoration style, installation skills, store layout and Other professional knowledge, and conduct a rigorous assessment. Through these trainings, they are turned into product experts and market experts, only to spread this knowledge to customers, to better serve customers, and to help customers solve practical problems, and to become partners and friends, not just It is a business relationship.
When the reporter was ready to leave, there was a familiar melody and singing voice in the hall of the Monarch. Looking at the reporter’s surprised eyes, Mr. Tang smiled happily and said: Oh, it’s my favorite “On the Roadâ€. Looking at the happy smile of Tang, the reporter suddenly understood why Tang always talked about the story. because---
Rome was not built in a day!
Reporter's note: When the reporter finished the draft, he suddenly received a call from the monarch lighting. He told reporters that Monarch just signed another 100-square-meter store in Zhujiang New Town, the central business district of Guangzhou. We have seen that the Monarch is quickly occupying the domestic city's regular lord with the power of the original, and with its confidence and strength, along the way.
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