North new car ENCINO listed_Compared with small SUV Binzhi/XR-V

The new car ENCINO is listed in the north, and the starting price of 129,900 yuan should be "stunned" by many people, so it will be silently measured in the heart: Is it worth it? After all, it is just a small SUV with a length of less than 4.2 meters and a smaller size than the ix25.

This is not counting, to discuss the configuration, the 12.99 million yuan version is a standard "乞丐 version." Anyone who cares a little about the configuration, at the very least, has to choose the 138,000 yuan. If you think that you can't buy a car without a skylight now, then at least you have to buy a running version of 145,900 yuan... It’s no wonder that when the price goes out, people will feel some anxiety.

On the whole, the price of ENCINO is not excessive.

Is ENCINO so expensive and so outrageous? If this is the case, why does Beijing Hyundai want to make this decision?

It is not expensive, in fact, it is not difficult to draw conclusions when comparing with the models recognized by the market. For example, comparing ENCINO with the popular small SUV Binzhi/XR-V, the ENCINO configuration of 139,900 yuan is much higher than the 1.5L Binzhi/XR-V of the same price segment, and the power is not one level (ENCINO 1.6T) It is much stronger than Binzhi's 1.5L).

Aside from the brand factor, ENCINO is more like a new species in a small SUV, but it is said that its target population and functional value actually overlap with Binzhi/XR-V. Take a step back and say that if you compare it with Hyundai's own ix25, you can find some highlights.

Although the size of Beijing Hyundai ix25 is not large, the space is justified, but the terminal market is not badly sold, indicating that the market is willing to accept such a modern product. Although the starting price of ix25 is only 109,800 yuan is much lower than ENCINO, but this is also a low-cost gimmick of ix25 - not only manual transmission, but also ultra-low configuration. In fact, the second file of ix25, the price directly reached 138,800 yuan.

Take ix25 yuan of ix25 to compare with 139,900 yuan of ENCINO, the configuration should be said to have their own merits. The main advantage of ix25 is that it has a skylight or a panoramic view, but it does not have a large screen. ENCINO has a 9.6-inch screen with a car screen. In addition, the headlight ENCINO is full LED, the air conditioner is automatic, and there is intelligent start and stop and so on. By the way, there is another key. The engine is 1.6T (ENCINO) vs. 1.6L (ix25), which is not a level at all. Compared with this, although it can not be said that ENCINO has a certain value of 7,000 yuan more than ix25, but at least "still reliable."

In this way, the modern ENCINO small SUV, in any case, is not priced higher than its peers.

The product is not mainstream, it is difficult to become a hot model is a big problem

ENCINO should be a combination of product strategies that Mr.Car considers to be "the most amazing" for many years. The size of the car is almost the smallest of the modern, the internal space can only be regarded as barely enough, but it is equipped with a 1.6T combination that can not be reluctant in the large-sized family car such as the famous map.

Compact, sporty, high performance, isn't it good? If you are equipped with a four-wheel drive and equipped with multi-link rear suspension, it will be even more invincible!

This "ideal" fan may like it, but it will also put it in a "minor" situation, and definitely have to suffer big losses in the market. In fact, ENCINO's current portfolio is overdone.

Whether you accept it or not, the "simple cart" is still the mainstream of the current domestic market. The product strategy that goes against it is often very detrimental. At present, this combination of ENCINO in China is a very typical "European" combination - good internal performance, excellent performance, but compact size, space is cramped, and expensive. Although it is worthwhile, it is difficult to meet the needs of the mainstream consumer groups.

summary

Anyway, ENCINO is definitely not upset, but it won't be hot. It is indeed targeting young people in the new age. In other words, if you belong to this group of people, and the requirements for dynamics are quite high, ENCINO is really the only choice in this price range!

Of course, based on our simple analysis above, if you really want to buy, you must wait for the terminal discount, so that it will be "more valuable." Mr.Car believes that the offer will definitely be there, and it is estimated that it will not be less!

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