Zhang Zaisheng is currently the deputy general manager of the domestic business unit of Dongpu Group. He graduated from Henan Agricultural University and is 35 years old. He has been engaged in the lighting industry for 10 years. From 1998 to 2002, he served as regional manager, office director, deputy director of planning department, and manager of customer management center in Huizhou NVC Industrial Development Co., Ltd.; won the 2004 NVC Outstanding Professional Manager Award; 2005 to 2006 He was the general manager of Foshan Sanmeng Lighting Co., Ltd., and successfully positioned the brand. After entering Dongpu Group, he first launched the experiential marketing model focusing on customer value---------------------------------------- In time, not only successfully established Dongying's dominant brand status, but also successfully signed nearly 60 partners nationwide. I have been doing marketing work for many years. I have always thought that I am a “earth†marketer. I don’t have a prominent academic qualification. I have not participated in systematic marketing training. I only have some experience in dealing with customers in the market and some insights into the industry through bit by bit. Being listed as one of the top ten marketer candidates, it is really embarrassing to talk about marketing theory, but it is even more ridiculous. Here, I will only talk about my thoughts on the development of Dongpu Electric and exchange ideas with you. Successful marketing lies in creating value. There is a metaphor for marketing that is very interesting. You saw a beautiful and moving woman at the party. You used to say to her: "I danced very well." - This is direct sales. You attended a party with a group of friends and saw a beautiful and moving woman. You ask a friend of yours to approach her, and let your friend point at you and say to her: "He dances very well." - This is called advertising. You saw a beautiful and moving woman at the party. You used to talk to her and get her phone number. The next day you called her and said, "Hey, I danced very well." - This is telemarketing. You saw a beautiful and moving woman at the party. Stand up, sort out your clothes, walk over, and pour a drink for her. Then you open the door, help her take the bag, then take her to the ride, then say to her: "By the way, I danced very well." - This is public relations. You saw a beautiful and moving woman at the party. She walked over to you and said to you, "I heard that you danced very well." - This is the brand. This metaphor tells the true meaning of marketing: marketing focuses on the camp - the value of the camp, the brand out. Marketing is the general term for marketing marketing and sales Sales. It is generally explained as follows: sales are to realize products, services, and projects are sold. Marketing is an idea, and it is helpful to sell, sell more, faster, and more price. High and long-term, the cost and profit recovery and earning will be more timely. Sales are “jumping,†and marketing is helping, focusing on how to “jumpâ€.
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