Play with Apple's gameplay and see Amazon's strategy

Many students have a little understanding, and after the AWE home appliance exhibition in China, many articles are often compared with Echo when analyzing Chinese smart products. Either CES or AWE, Echo has brought a dazzling "halo" behind it.

Play with Apple's gameplay and see Amazon's strategy

Of course, Echo is a smart product from the United States, so it is really difficult to buy in China. Many students also read a lot of articles about Echo, but they have not experienced this product, so they are often confused by various concepts. Many articles say Echo and then Alexa, if you Search Amazon Alexa online, you can find a user center, a developer center, and even a foundation. The author hopes to explain the relationship between Echo series products and Amazon's strategy through this article, I hope to be helpful to everyone, the following:

1, the relationship between Echo and Alexa: You have me

In simple terms, the relationship between Echo and Alexa is like the relationship between iPhone and Siri: one is hardware products and the other is voice services. The voice service used by Echo speakers is Alexa, so the wakeup for Echo speakers can be Echo or Alexa. It is worth mentioning that Amazon's Alexa is open to the public. Not only can Echo be used, but other hardware is also useful. At this year's CES show, many smart hardware uses Alexa. This service is open to the public. Developers can develop for Alexa. Plug-ins, contributing more features, if Starbucks wants users to order their coffee through Alexa, just develop a small plug-in, and now there are thousands of companies doing this.

It can be said that Amazon is using Apple's gameplay to play voice services. If you enter Alexa's Developer Center, you can clearly see three big products, including Alexa Skills Kit, Alexa Voice Service, and Alexa Fund. What are their functions? The following one is for everyone to introduce.

2, Alexa Skills Kit (skill plugin)

When users just bought Echo speakers, they have very few functions. They can only ask about the weather, that is, they can't listen to songs or control home appliances. These functions need to go to Alexa's APP to open the corresponding skills (Skill). Can be used. Because listening to songs in the United States is a fee, users need to bind credit cards when they turn on the function of listening to songs. Alexa APP is not on the Chinese market for Apple Appstore. If you want to experience it, you can browse Alexa's Web APP: http://alexa. Amazon. Com.

Play with Apple's gameplay and see Amazon's strategy

After entering the Web APP, you can set the function of listening to music and listening to the book in the menu of Music&Books on the right. Click Skills to set the skill plugin. There are tens of thousands of skill plugins, which are basically developed by third-party developers for Alexa.

Under Menu Home, you can see the history of the conversation with the speaker, and you can be satisfied with the answer mark for each conversation, which can help Alexa complete "machine learning." The chat history of the user and Alexa is only visible to the user and is closed to the developer. Some domestic voice semantic platforms allow developers to see the user's chat history on the platform. I believe many ordinary users know this and they don't dare to talk to smart products as friends who have nothing to say. .

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