With the continuous development of VR technology, virtual reality has ushered in a period of rapid development, and various industries have begun to introduce the concept of VR+. Especially in the area of ​​entertainment and entertainment applications, the most significant, such as the tourism industry, there are already many companies have introduced the "VR + tourism" model.
Almost everyone has had such a dream, that is, they can have an "any door" and instantly go where they want to go. VR+ travel may be a mode that can help you achieve half of the "any door" function. In the VR+ travel product, it is not a static picture or a dynamic video that is displayed in front of the user, but a 360-degree panoramic scene. The beauty of the world in which it feels can make users stay at home. Users can experience the flavors of mountains and rivers from different angles through VR, the warm sunshine of the hotel rooms through the windows, the wind on the beach, the sea breeze with a touch of sweet smell, the starry lights in the night sky, and so on. In the process, products that introduce VR social concepts also allow you to experience the user interaction of the scene online at the same time. Products that incorporate the concept of VR e-commerce can let you buy souvenirs in the scenic area and send them to the home in a few days. ······
In other words, VR+ travel products not only allow users to stay at home without leaving their homes, but also allow producers to cash in on their own through content, social networking, and e-commerce.
Why is this VR+ tourism model so far not popularized? Summarizing it is one sentence: The realization ability of VR+ tourism may not be so high, which has led to a low level of popularity in the current stage.
First, customers with travel needs, their demands for VR+ tourism are currently not satisfied.
In a commercial society, it does not matter what products are to be made. It is important to understand the requirements of the target customers and to comply with user demands. What kind of products will have a market? The problem that must be clarified for VR+ tourism is: Why do tourists travel?
Why do tourists travel?
1. Tourism can ease the pressure on work and life and make the spirit completely relaxed. Tourism is conducted without any psychological burden, so you can completely relax your mind.
2, tourism can enjoy the beautiful scenery, but also to experience the hardships of the process, leaving good memories. Tourism often requires wading through mountains and rivers. Although the process is very tired, it brings people more spiritual and physical pleasures, such as enjoying the scenery, tasting food, buying specialty products, and so on. A tour is endless.
3, tourism can touch different cultures, broaden their horizons, increase knowledge and insight. Through tourism, people can observe the rich cultural landscape with their own eyes. They can also understand the cultural customs, eating habits and religious beliefs of different places and bring people new experiences.
4, social networking is often an important part of tourism, in the process can make friends. In the tour group or in the destination of the tour, you can often meet many like-minded friends and even make a friendship for the rest of your life. Even if you cannot become a friend, it is also a good memory for the tourists.
5, tourism can temper people's will and open up people's wisdom. For example, if you can climb down the mountain when your physical condition permits, you can exercise and you can also exercise your willpower.
So can the VR+ tourism model satisfy tourists' psychological demands?
According to the psychological demands of tourists, VR Daily concluded that the functions to be achieved in VR+ tourism are mainly reflected in the following aspects:
1, tourism vision
Based on the characteristics of virtual reality technology, VR+ travel can help users to achieve a good travel experience, can help visitors feel the scenery of on-site sightseeing, and can also create an immersive feeling. It can also be exercised by adding third-party peripherals. The effect of the body.
2, tourism shopping
With the development of virtual reality technology, especially after Alibaba released its latest VR+ shopping concept, the shopping experience of VR+ travel has seen hope. However, as far as the current level of development of Buy+ technology is concerned, there is still a gap between the experience of realizing travel shopping in virtual reality at this stage.
3, tourism social
VR+ social products have taken shape. VR daily reporters have had the opportunity to experience several VR social products. As far as the current level of development is concerned, the social experience in virtual reality is not very satisfactory. It requires broadband conditions and VR. Voice, expression capture, and further development of VR social expressions.
4. Satisfaction of related support
To achieve a high-realistic VR travel experience, there is a high requirement for operating carriers. At present, VR devices at the mobile and mobile terminals cannot meet the requirements of VR+ travel products in terms of resolution, vertigo, and other requirements. The possibility of leaving high-end VR heads such as HTC Vive and Oculus Rift is high, which puts a relatively high demand on the user's spending power. The production of high-quality VR+ travel products will inevitably lead to large-scale transmission of data. In the event that 5G networks are not widely used, the transmission of data is also a challenge.
Accordingly, VR+ tourism can currently only realize the demand of tourists in the travel vision. Even the demand for this piece can not be fully satisfied. That is to say, from the perspective of content producers, the purpose of realizing product realization through the content alone is the goal. It is not realistic. If practitioners want to survive and continue to develop in dire straits, they may want to find new ways.
Second, VR + tourism to survive, the most appropriate form of realization is not a big deal.
Business models are often faced with the difficult problem of liquidity in the early stage of invention, which is not unique to VR+ tourism. How to find the most effective and appropriate way to realize cash flow is very important for the healthy and sustainable development of the industry.
Although the products of VR+ tourism are currently unable to completely replace tourists for holiday destinations, they have great potential in marketing.
Why do you say that?
In the tourism market, information asymmetry has always existed. Tourists often influence the final travel experience due to the asymmetry of information during travel decisions and travel planning.
The so-called "unfamiliarity" means that tourists often understand the destination through various channels before making travel decisions and trips. Before the rise of virtual reality technology, tourists mainly learned through text channels, photos, videos and other channels. With the advent of VR+ tourism products, the problem of information asymmetry between users and scenic spots is effectively resolved, which provides a new channel for tourists to understand their destinations. Moreover, this channel has increased an unprecedented dimension, able to vividly display the information of the scenic area in front of the user, in the elimination of the strange sense of this ability, natural than the text of the Raiders, photos, video more powerful. In other words, VR+ travel products can effectively help users make travel decisions, attract people to visit a scenic spot, and effectively help users develop travel planning.
Write here, I believe we all understand that VR Daily would like to talk about the most appropriate and effective channel for realizing VR+ travel products - launching travel promotion products for B-end users, and helping tourism products in the scenic area.
In fact, not only C-end customers are willing to make travel decisions in this form, many B-end users are willing to adopt this kind of online channel combined with technology to promote marketing.
Through VR+ tourism products, hotels, cruises, natural attractions, etc., visitors can be directly exposed to their resource characteristics, allowing users to have "unoccupied prophets, immersive" experience. Through VR+ travel products, users can reduce decision-making time, reduce decision-making costs, and eliminate concerns and unease about unknown destination factors. This will greatly help tourists to travel to destinations to make offline purchases. Elong launched VR hotel videos on its app to increase hotel bookings; Zhannadu launched Travel VR app, which contains six VR panorama video destinations; “One Piece†will also provide visual VR to surrounding travelers. Experience the project; “go along†released the first domestic story-telling VR travel video “Xishuangbanna†and so on. These projects are actually not very capable of realizing the content itself, but derive other forms of realization through the content.
We believe that with the development of technology, the improvement of upstream and downstream related industries, and the maturity of market education, VR+ tourism can achieve the purpose of cashing through the good qualities of the product itself, but it must not be now.
If you can not realize the content itself, but by helping C-end users to make travel decisions, to achieve the effect of the drainage of B-side customers, so as to realize the realization, it may sound like it is only through VR this tool for a marketing, not so large and luxurious. However, it is of great benefit to the development of the entire VR+ tourism industry. The healthy and sustainable development of the industry must be supported by strong liquidity. The choices that are not so high at this stage are exactly the realization of the future.
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