IDC: AR/VR Market Revenue to Reach 162 Billion Dollars by 2020

Tencent Technology News According to foreign media reports, according to the latest report released by market research firm IDC, "Global Augmented Reality and Virtual Reality Expenditure Semi-annual Report," said that the global augmented reality and virtual reality market revenue is expected to reach 162 billion US dollars in 2020.

IDC expects AR/VR market revenue to reach $162 billion by 2020

According to the report, the revenue of 2016 global augmented reality and virtual reality markets will be around US$5.2 billion. This means that the global augmented reality and virtual reality markets have a mixed annual growth rate of 181.3% between 2015 and 2020. The report also analyzes the details of augmented reality and virtual reality revenue from the perspectives of technology, industry, and geographies.

Chris Chute, IDC's vice president of customer vision and analytics, said: "For the past many years, augmented reality and virtual reality have stayed in the field of science fiction. Now that smartphones are starting to support cheap VR helmets, consumers The market is brewing new, user-generated content-driven payment experiences.The recent technological developments in the medical industry show that augmented reality can exert a strong influence at the industry level, and we expect these commitments to be in education and logistics in the next five years. And other fields such as manufacturing become a reality."

IDM equipment and vice president of AR/VR Tom Mainelli (Tom Mainelli) said: "The emergence of new, inexpensive hardware equipment allows virtual reality and augmented reality technology to be used by more and more companies and individuals. But specific The use will depend on the application software and services that support these hardware devices. We expect that developers will create a large number of new experiences for these devices in the next few years, fundamentally changing the way many of us work."

During the entire forecast period of the IDC report, AR/VR hardware sales revenue will account for more than half of the total global revenue. Revenue from sales of AR/VR software will also increase rapidly. The revenue growth rate in 2016 will exceed 200%, but it is likely to be quickly overtaken by service revenue in the middle of the forecast period because logistics and manufacturing require enterprise-level support.

It is expected that revenues from VR systems including related equipment, software, consulting services, and system integration services will be higher than those from AR systems in 2016 and 2017. This is largely related to the games and paid content selected by consumers. . However, after 2017, AR system revenue will overtake VR related income, mainly reflected in medical services, product design and manufacturing and other fields.

From a geographical perspective, the United States, Western Europe, and Asia outside of Japan will account for three-quarters of global AR/VR revenue. The AR/VR revenues of these three regions are similar in 2016, but it is estimated that by 2020, the U.S. region's revenue will be significantly higher than that of the other two regions. Because AR/VR technology is still in the early stages of application, it is expected that the annual growth rate of revenue for each region during the forecast period will exceed 100%.

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The Semiannual Report on Global Augmented Reality and Virtual Reality Expenses analyzes the opportunities in the AR/VR market, and analyzes the rapid growth of the market and the development prospects of this market in the next five years. Revenue data covers eight geographical markets, ten industries, eighteen application cases, and ten technology types. Unlike other studies in the industry, this comprehensive expense report is designed to help IT decision makers clearly understand the size and direction of AR/VR industry. (Compile / Lin Jingdong)

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