Samsung's three artificial intelligence experience projects: Toonsquare_Aurora and GADGET

AI artificial intelligence is undoubtedly one of the hottest technology hot words this year, but for most people, artificial intelligence is still a concept. At present, Samsung Electronics, an innovative technology company, is working hard to make more users have the practical experience of artificial intelligence. From March 11th to 14th, at the SXSW 2018 held in the United States, Samsung demonstrated three innovative artificial intelligence (AI)-based projects in its C-Lab Innovation Lab - Toonsquare, Aurora and GADGET. These projects were exhibited at Austin, Austin, Texas, where participants were able to get a more user-friendly user experience with cutting-edge AI technology.


Toonsquare, Aurora and GADGET members take a group photo

Founded in October 2012 by Samsung and Seoul National University, Samsung C-Lab (Innovation Lab) is located in Seoul National University. It is an internal creative incubation program that focuses on cultivating employees' innovative ideas. Employees provide space for communication and collision ideas. In C-Lab, managers select a topic that allows employees to freely express ideas around the topic; if the manager believes that a research topic proposed by an employee is feasible, the employee can form his own research group. C-Lab is Samsung's ability to cope with future challenges, and internally develop and incubate more innovative technologies and designs to enhance Samsung's technological innovation competitiveness.

At the SXSW 2018 exhibition, three new AI projects, including Toonsquare, Aurora and GADGET, displayed by Samsung Electronics are the star projects that Samsung has selected from the inside. It is uniquely innovative and practical. .

Toonsquare is an artificial intelligence application for creating custom characters. It can use AI technology to analyze text input to find the emotions and actions implied in the sentence, and to determine the facial features of the person according to the context, and then recommend appropriate facial expressions and appropriate postures of the character, including the length of the hair, bending Degrees and glasses worn in real-life scenes, and then call the most appropriate data from the database, so that users can easily create their own comics. And the program allows the user to select a character from the provided presets or create a character based on their own picture. Of course, backgrounds, fonts, and bubbles can be customized to create cartoon or photo diaries.


An artificial intelligence app that can create custom characters, Toonsquare

Aurora is a virtual interactive assistant application and platform that displays 3D character assistants, allowing users to interact emotionally with assistants. Aurora uses an open source artificial intelligence engine to determine what users are asking for and provide appropriate feedback. In addition, Aurora can learn user emotions and provide visual feedback, including facial expressions and gestures for hologram production. While Aurora's existing voice assistants only provide information via voice, Aurora is able to visually display information on the display, giving users an intuitive experience.


Virtual Interactive Assistant app and platform Aurora

Gadget is a real-time advertising auction platform for in-game advertising. As we all know, most in-game ads are pop-up or interstitial ads, which often interfere with the player's experience. GADGET can analyze the available information, such as age, gender and interest, and then derive the player's personalized needs. After GADGET makes billboards in the background according to these needs, it provides relevant information to the game players in a “non-intrusive way”. Precise advertising and incorporate advertising into the game. For game developers, it's easy to import the GADGET plugin and serve ads in just a few clicks.


Real-time advertising auction platform for in-game advertising, Gadget

Artificial intelligence has become the focus of science and technology that is of concern to all. SXSW's C-Lab project based on artificial intelligence at Samsung is an excellent example for changing the daily lives of ordinary people.

In China, more than one million Samsung S8 and Note8 users are using the artificial intelligence platform Bixby, which can recognize voice and understand semantics, and can perform continuous different applications to provide a continuous operation experience, so that people have extremely artificial intelligence. Intuitive concepts and more and more dependencies in everyday life. The newly released S9 will have an upgraded Bixby that enhances the connection and control of the Internet with the Samsung Connect, allowing the artificial intelligence to reach out to the various home appliances that are relevant to us. From this point of view, Samsung hopes to make the smart phone as the user's dream of intelligent management center equipment in different scenarios is getting closer and closer.


Samsung S9 China conference site

As Jaiil Lee, vice president and head of the Creative and Innovation Center at Samsung Electronics, said: "Most of the recent ideas are using artificial intelligence to solve the inconveniences of everyday life. We hope to see the implementation of these ideas in the near future. ”

It is reported that Samsung recently acquired Kngine, an artificial intelligence search engine company, and hired Larry Heck, who played an important role in Google Assistant and Microsoft Xiaona. In addition, Samsung also invested in Reactor Labs, Expect Labs and Vicarious three AI companies. Moreover, Samsung's four laboratories in Toronto, Montreal, Cambridge (UK) and Russia will work with Samsung's R&D and M&A-related companies in South Korea and Silicon Valley to further promote Samsung's development in artificial intelligence. It can be said that Samsung's continued efforts in the field of AI will change the real life assisted by artificial intelligence, making human life more convenient and technologically surrounded by AI technology.

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