According to industry analysis, the upgrading of home broadband has paved the way for universal access to a variety of terminals, including Internet TV and STBs. Coupled with the loosening of policies for Internet TV, the Internet TV industry will usher in the best period of development.
If you compare them vertically, the current domestic Internet TV industry can be said to be in the "best development period," but if you compare horizontally, it is hard to say.
From the first session of China Internet TV Industry Chain Summit to the Department of Broadcasting and Television Licensing Business Plan to cooperate with a number of set-top box manufacturers, 2011 can be said to be an active year for the domestic Internet TV industry. Later in the year, the documents issued by the General Administration of Radio, Film and Television changed the way the Internet set-top boxes were called out and switched to “encourage operations†to guide the development of the industry.
STB manufacturers' market passively interfered with the licensee’s policy In accordance with the regulations, enterprises such as CNTV Hangzhou Huashu and Shanghai Wenguang, which have obtained Internet TV licenses, can serve as Internet TV service providers and can integrate their own Internet TV integrated broadcast and control platform clients. Manufacturer's set-top box. According to our reporter, the set-top boxes produced by various manufacturers are numbered by the SARFT and can only be embedded in the only Internet TV integrated broadcast control platform.
According to SARFT's Document No. 181, "Internet TV content service platforms can only be accessed on the Internet TV integration platform approved by the General Administration of Administration". "Content service platforms cannot be linked to websites set up on the public Internet." This locks the set-top box makers and allows them to work only with licensees.
In addition, the document also stipulates that Internet TV set-top boxes should be placed on a planned basis in the Tri-Network Convergence pilot area and shall not arbitrarily expand the geographic coverage of set-top box products.
Zhang Yanxiang, CEO of the streaming media pointed out that from the perspective of the industry chain of Internet TV, a new form of controllable and manageable OTT service based on the integrated Internet has emerged, with integrated license operators as the core, integrated broadcast control as a means, and public Internet. "Although it is now being rendered by the industrial interests to renew the market enthusiasm, Internet TV will face more challenges from the policy in the future."
IT Business News Network was informed that, after selecting the type, manufacturer and model of the terminal product, the Internet TV licensee must submit a client number application to SARFT. The latter will follow the unified allocation, batch authorization, and the first machine number. Such as the current Internet TV client numbering rules, the corresponding number segment is authorized for the qualified model terminal products, and the terminal products can be produced within the segment range. The authorized integrator is responsible for determining the number of each Internet TV client according to the unique principle.
If you compare them vertically, the current domestic Internet TV industry can be said to be in the "best development period," but if you compare horizontally, it is hard to say.
From the first session of China Internet TV Industry Chain Summit to the Department of Broadcasting and Television Licensing Business Plan to cooperate with a number of set-top box manufacturers, 2011 can be said to be an active year for the domestic Internet TV industry. Later in the year, the documents issued by the General Administration of Radio, Film and Television changed the way the Internet set-top boxes were called out and switched to “encourage operations†to guide the development of the industry.
STB manufacturers' market passively interfered with the licensee’s policy In accordance with the regulations, enterprises such as CNTV Hangzhou Huashu and Shanghai Wenguang, which have obtained Internet TV licenses, can serve as Internet TV service providers and can integrate their own Internet TV integrated broadcast and control platform clients. Manufacturer's set-top box. According to our reporter, the set-top boxes produced by various manufacturers are numbered by the SARFT and can only be embedded in the only Internet TV integrated broadcast control platform.
According to SARFT's Document No. 181, "Internet TV content service platforms can only be accessed on the Internet TV integration platform approved by the General Administration of Administration". "Content service platforms cannot be linked to websites set up on the public Internet." This locks the set-top box makers and allows them to work only with licensees.
In addition, the document also stipulates that Internet TV set-top boxes should be placed on a planned basis in the Tri-Network Convergence pilot area and shall not arbitrarily expand the geographic coverage of set-top box products.
Zhang Yanxiang, CEO of the streaming media pointed out that from the perspective of the industry chain of Internet TV, a new form of controllable and manageable OTT service based on the integrated Internet has emerged, with integrated license operators as the core, integrated broadcast control as a means, and public Internet. "Although it is now being rendered by the industrial interests to renew the market enthusiasm, Internet TV will face more challenges from the policy in the future."
IT Business News Network was informed that, after selecting the type, manufacturer and model of the terminal product, the Internet TV licensee must submit a client number application to SARFT. The latter will follow the unified allocation, batch authorization, and the first machine number. Such as the current Internet TV client numbering rules, the corresponding number segment is authorized for the qualified model terminal products, and the terminal products can be produced within the segment range. The authorized integrator is responsible for determining the number of each Internet TV client according to the unique principle.
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