On April 14, a new product launch called "Conquest and Color" sparked a whirlwind of black technology in Beijing. Skyworth OLED organic TV new S9-1 products in the long-awaited, and finally unveiled mystery. Liu Weizhi, president of Skyworth Group's color TV business division, said that the sales target for Skyworth OLED TV in 2016 is 200,000 units. On the other hand, Skyworth has officially announced the launch of its Virtual Reality (VR) strategy in order to comply with the latest technological trends. At the same time, Skyworth's on-site VR experience zone has the strongest popularity. This is a destined to perform an extraordinary new conference, in the highly competitive home appliance industry, Skyworth is relying on what kind of emboldened, issued a "conquer color industry" rhetoric?
Threatened! OLED will become the LCD TV Terminator
In the past 20 years, the LCD market has grown from 200 million units to 3 billion units, an increase of 15 times. Although the market scale has risen sharply, there are various signs in recent years that the LCD market is already saturated, indicating that the industry needs new development momentum. As a next-generation display technology, OLEDs have high hopes for the display industry. Since the advent of the self-developed 4K OLED TV, it has won numerous reputations in the gorgeous visual presentation of black and true colors, and even set off an upsurge of TV screen change. Last year, the launch of the enthusiast-class OLED organic TV S9300 was the first to popularize the 4K OLED TV market, perfectly displaying the new visual experience of natural black, high contrast, fast response, quasi-color, and wide viewing angle.
The S9-1, the new OLED TV debuting in this industry, follows the classic design of the previous generation S9300 in industrial design. This design has won the same award as the C919 large aircraft – the 2015 Industrial Design Gold Award from the China Industrial Fair. While having OLED as the core display technology, it is also equipped with JBL original audio (2 pairs of full-range speakers + 2 tweeters + JBL gold eye bass), to achieve the perfect 5.1-channel decoding, access to HDR film source at the same time to obtain the pole Best audio-visual experience. In terms of chip selection, Realtek's RTD2999 chip is still available. The chip is licensed by Dolby Vision and can not only decode ordinary "HDR 10" chip sources, but also can decode HDR chip sources with higher standards using Dolby Vision standard. There is more room for expansion on the acquisition.
Since Skyworth became the world’s first manufacturer to mass-produce 4K OLED TVs, OLEDs, which represent the future development direction of technology, have the momentum to end the era of LCD TVs. With the independent self-luminous characteristic of each pixel, OLED does not require a backlight source, and can present the perfect black that cannot be realized by the LCD liquid crystal, restore the best natural color, and present the most perfect picture quality display; at the same time, OLED can realize bending, folding, and transparent The OLED's future is full of imagination due to various forms of design such as paper-like lightness and thinness. Liu Yuzhi stated that since the essence of television is to restore the true colors of nature, the penetration rate of the domestic market for 4K LCD TVs has exceeded 35% in 2015 and is expected to exceed 50% in 2016. In the future, the penetration rate will further reach 60% to 70%. He optimistically expects that OLED TVs will also thrive like 4K TVs in the future.
Outbreak!HDR+OLED passion fusion subvert the horizon
Skyworth has always been an advocate and practitioner of OLED. With the intense heat of the concept of HDR, Skyworth hopes to complete the integration of HDR's entire industrial chain and help OLED TV development with 4-color HDR technology. Since Skyworth announced the first Dolby Vision TV in August 2015, it has reached an in-depth technical cooperation with Dolby to provide a solid technical guarantee for the promotion of HDR. HDR has become a hot word in the color TV industry in 2016. It is a complete set of technical standards for content recording, post-processing, transmission, decoding, and terminal display, which can greatly enhance the viewing experience. Liu Yuzhi expects 2016 to be a year of HDR technology.
According to the investigation report of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, the core of HDR is content, and the current domestic HDR source is almost blank. This time, Skyworth strives to break through the limitations of content and fill this gap in the color TV industry. Mr. Tang Yuhang, Vice President of Warner Strategic Investment, Mr. Sun Zhonghuai, Vice President of Tencent, and Zhao Kuang, General Manager of Living Room Products of Tencent's Internet Media Group also participated in the conference, demonstrating their support for Skyworth's HDR marketing promotion. Warner Bros., one of the world's largest movie and TV entertainment production companies, has launched several films using HDR technology and has been shooting and planning more HDR content. It is reported that Tencent Video will enjoy the exclusive domestic broadcast right of Warner HDR 2016 and share broadcasting rights in 2015. Penguin TV as the Internet TV brand of Tencent TV will also jointly present Huawei Warner HDR with TVC in the form of TV. film.
As early as May 2015, Skyworth and Tencent Penguin TV have already reached a cooperation. Currently, Skyworth TVs with iCNTV broadcast control have provided more than ten Skyworth TV models for video content. It is believed that with the participation of Warner, the three parties will certainly be able to form a solid iron triangle. Through the integration of the content in the promotion of HDR, we will make further breakthroughs and create a complete HDR ecology.
Shocked! What kind of audiovisual experience is virtual reality?
In addition to releasing the latest OLED TVs, Skyworth also released an independently developed VR wearable device. “Chuangwei will officially launch its VR strategy and focus on TV.†Liu Zhizhi told reporters that Skyworth's VR products will be integrated with TVs to enhance the user's experience. “In the next five to ten years, VR is an independent industry or In combination with other industries, we will wait and see."
At present, in China, the research and development of VR is mainly concentrated in the field of games and film and television, as well as the restoration of cultural relics, virtual representation of reproductions, and real estate. In foreign countries, game competitions, analog presentations, health care, social networking, and retail have all adopted VR. Data from Goldman Sachs and IDC predict that the output value of the VR industry will reach US$6.7 billion in 2016 and reach US$70 billion by 2020. As Skyworth has a large number of offline experience terminals, whether it is the introduction of product selling points or multi-screen interaction with TV content, VR can undoubtedly greatly enhance the offline consumer experience, the potential of VR Bigger.
The greatest attraction of VR games is to give players immersive games and audiovisual experiences, as if they were really in the game world. Skyworth subversively uses wireless to project the world perceived by the VR experience onto the TV screen, so that the audience can intuitively experience the world of the experiencer, and systematically uses voice recognition, gesture recognition, eye tracking and other technical means to achieve diversity The control methods and richer interactive experience brought new game and video experience.
The creators of major inventions are mostly those who dare to challenge the millennial unchanging rules and regulations. They have made things that the masters think are impossible and have surprised the world. Skyworth is such a “creator†that has brought revolutionary changes to display technology through constant innovation and exploration of “conquering the color worldâ€. This time, with the alliance with the international film and television giants, through the promotion of OLED and HDR technology, as well as innovation in cutting-edge technology, Skyworth once again brings new visual and human experience surprises to humanity. Emboldened? it goes without saying!
Threatened! OLED will become the LCD TV Terminator
In the past 20 years, the LCD market has grown from 200 million units to 3 billion units, an increase of 15 times. Although the market scale has risen sharply, there are various signs in recent years that the LCD market is already saturated, indicating that the industry needs new development momentum. As a next-generation display technology, OLEDs have high hopes for the display industry. Since the advent of the self-developed 4K OLED TV, it has won numerous reputations in the gorgeous visual presentation of black and true colors, and even set off an upsurge of TV screen change. Last year, the launch of the enthusiast-class OLED organic TV S9300 was the first to popularize the 4K OLED TV market, perfectly displaying the new visual experience of natural black, high contrast, fast response, quasi-color, and wide viewing angle.
The S9-1, the new OLED TV debuting in this industry, follows the classic design of the previous generation S9300 in industrial design. This design has won the same award as the C919 large aircraft – the 2015 Industrial Design Gold Award from the China Industrial Fair. While having OLED as the core display technology, it is also equipped with JBL original audio (2 pairs of full-range speakers + 2 tweeters + JBL gold eye bass), to achieve the perfect 5.1-channel decoding, access to HDR film source at the same time to obtain the pole Best audio-visual experience. In terms of chip selection, Realtek's RTD2999 chip is still available. The chip is licensed by Dolby Vision and can not only decode ordinary "HDR 10" chip sources, but also can decode HDR chip sources with higher standards using Dolby Vision standard. There is more room for expansion on the acquisition.
Since Skyworth became the world’s first manufacturer to mass-produce 4K OLED TVs, OLEDs, which represent the future development direction of technology, have the momentum to end the era of LCD TVs. With the independent self-luminous characteristic of each pixel, OLED does not require a backlight source, and can present the perfect black that cannot be realized by the LCD liquid crystal, restore the best natural color, and present the most perfect picture quality display; at the same time, OLED can realize bending, folding, and transparent The OLED's future is full of imagination due to various forms of design such as paper-like lightness and thinness. Liu Yuzhi stated that since the essence of television is to restore the true colors of nature, the penetration rate of the domestic market for 4K LCD TVs has exceeded 35% in 2015 and is expected to exceed 50% in 2016. In the future, the penetration rate will further reach 60% to 70%. He optimistically expects that OLED TVs will also thrive like 4K TVs in the future.
Outbreak!HDR+OLED passion fusion subvert the horizon
Skyworth has always been an advocate and practitioner of OLED. With the intense heat of the concept of HDR, Skyworth hopes to complete the integration of HDR's entire industrial chain and help OLED TV development with 4-color HDR technology. Since Skyworth announced the first Dolby Vision TV in August 2015, it has reached an in-depth technical cooperation with Dolby to provide a solid technical guarantee for the promotion of HDR. HDR has become a hot word in the color TV industry in 2016. It is a complete set of technical standards for content recording, post-processing, transmission, decoding, and terminal display, which can greatly enhance the viewing experience. Liu Yuzhi expects 2016 to be a year of HDR technology.
According to the investigation report of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, the core of HDR is content, and the current domestic HDR source is almost blank. This time, Skyworth strives to break through the limitations of content and fill this gap in the color TV industry. Mr. Tang Yuhang, Vice President of Warner Strategic Investment, Mr. Sun Zhonghuai, Vice President of Tencent, and Zhao Kuang, General Manager of Living Room Products of Tencent's Internet Media Group also participated in the conference, demonstrating their support for Skyworth's HDR marketing promotion. Warner Bros., one of the world's largest movie and TV entertainment production companies, has launched several films using HDR technology and has been shooting and planning more HDR content. It is reported that Tencent Video will enjoy the exclusive domestic broadcast right of Warner HDR 2016 and share broadcasting rights in 2015. Penguin TV as the Internet TV brand of Tencent TV will also jointly present Huawei Warner HDR with TVC in the form of TV. film.
As early as May 2015, Skyworth and Tencent Penguin TV have already reached a cooperation. Currently, Skyworth TVs with iCNTV broadcast control have provided more than ten Skyworth TV models for video content. It is believed that with the participation of Warner, the three parties will certainly be able to form a solid iron triangle. Through the integration of the content in the promotion of HDR, we will make further breakthroughs and create a complete HDR ecology.
Shocked! What kind of audiovisual experience is virtual reality?
In addition to releasing the latest OLED TVs, Skyworth also released an independently developed VR wearable device. “Chuangwei will officially launch its VR strategy and focus on TV.†Liu Zhizhi told reporters that Skyworth's VR products will be integrated with TVs to enhance the user's experience. “In the next five to ten years, VR is an independent industry or In combination with other industries, we will wait and see."
At present, in China, the research and development of VR is mainly concentrated in the field of games and film and television, as well as the restoration of cultural relics, virtual representation of reproductions, and real estate. In foreign countries, game competitions, analog presentations, health care, social networking, and retail have all adopted VR. Data from Goldman Sachs and IDC predict that the output value of the VR industry will reach US$6.7 billion in 2016 and reach US$70 billion by 2020. As Skyworth has a large number of offline experience terminals, whether it is the introduction of product selling points or multi-screen interaction with TV content, VR can undoubtedly greatly enhance the offline consumer experience, the potential of VR Bigger.
The greatest attraction of VR games is to give players immersive games and audiovisual experiences, as if they were really in the game world. Skyworth subversively uses wireless to project the world perceived by the VR experience onto the TV screen, so that the audience can intuitively experience the world of the experiencer, and systematically uses voice recognition, gesture recognition, eye tracking and other technical means to achieve diversity The control methods and richer interactive experience brought new game and video experience.
The creators of major inventions are mostly those who dare to challenge the millennial unchanging rules and regulations. They have made things that the masters think are impossible and have surprised the world. Skyworth is such a “creator†that has brought revolutionary changes to display technology through constant innovation and exploration of “conquering the color worldâ€. This time, with the alliance with the international film and television giants, through the promotion of OLED and HDR technology, as well as innovation in cutting-edge technology, Skyworth once again brings new visual and human experience surprises to humanity. Emboldened? it goes without saying!
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