[Sofa Manager] Cloud Video Aurora (Tencent Video TV Version) On-Board Car Channel to Meet Car Ownership

With the economic development, the national consumption has been constantly escalating, and the demand for diversified automobile information has followed. However, when users gradually return to the living room, there is a conflict with the usual habit of learning about car information through computers and mobile phones. In-depth insight into the needs of this user, cloud visual Aurora on-line car channel, to make up for user needs in the scene and time.

According to a survey conducted by Adkey Monitor, OTT car crowds are aged 26 to 35 years old. They are keen on new things and are in urgent need of new car information and the latest information on major car events. In response to this major target group, Tencent's video TV app APP cloud audio-visual Aurora car channel provides riders with more comprehensive and diversified car information to meet the strong demand of car owners for car information. At this point, users can not only understand the information through the car website, but also can watch the latest information through the big screen of the car channel on the Aurora ATV. It is easy and intuitive to understand the first-hand information of the car.

So how do users get information? The first thing to do is to open the page for the Aurora Aurora, then find the "channel" at the bottom of the TV page. Click "Channel" to find the car plate on the page and you can successfully enter the car channel.

At present, the content of the cloud-viewing aurora car channel is rich and varied, including domestic and international auto shows, new car express delivery, professional assessment, and industry information. Specifically, the area program includes auto information, new vehicle delivery, test drive evaluation, car use, car modification, car anecdote, and motorcycle content. The cloud-viewing Aurora Auto Channel has done everything from buying a car, using a car, driving a car, Cars, playing cars and other perspectives into the user's life.

Of course, relying on Tencent's powerful content ecosystem, the cloud-viewing Aurora car channel has also gained more content in terms of content. In April 2016, Tencent Motor launched the “Qianliu Project”, using high-quality content + platform promotion + fund feedback mode to benefit the well-being of the platform to everyone who produces high-quality content. In order to better encourage the output of quality content from the media, Tencent Automotive once again released a big move in 2017, with a total of 10 million subsidies to support thousands of self-media, Tencent's high-quality content output is in a state of flourishing, also benefiting the cloud audio-visual Aurora car channel. The latest and hottest automotive content resources, such as featured content streaming, original content resources, major auto shows, etc., are emerging in an endless stream, providing powerful content support for the cloud-viewing aurora's car channels, and these contents have largely ensured the quality of car channel content. The "level".

In addition to the content and resources advantages of the Aurora car channel, the cloud originated from the origin of Tencent's bloodline. The operating experience of the cloud-viewing Aurora Auto Channel is also not to be underestimated. It not only owns the rich operating experience of Tencent Automotive, but also accumulates itself. In the past, he had accumulated experience in the accumulation of many top-level program contents such as film and television, variety shows, documentaries, and children's programs.

It is worth mentioning that the function of the cloud-viewing Aurora car channel large-screen HD can also provide users with a smoother visual experience, including providing 1080p resolution for non-paying members and providing powerful technology for video playback based on “Tencent Cloud”. Support can guarantee the smoothness of millions of people watching online HD video at the same time. The cloud-viewing Aurora car channel will continue to be upgraded and upgraded with more new content and features.

About Aurora Cloud

Cloud Audio Aurora is an Internet TV APP for living room smart TVs and set-top boxes launched by Guangdong Southern New Media Development Co., Ltd. and Tencent Video. It can be downloaded via the sofa butler's Internet TV application market. The Cloud Aurora Aurora incorporates the ultimate, fast, iterative product operation concept of the Internet, providing a richer collection of premium video content for the officers.