Before we get to know the Black Diamond auction, let's take a look at the NetEase Planet Black Diamond, which is the value point in the auction.
Black Diamond is an encrypted digital currency obtained by Netease Planet users through "mobile mining".
Black Diamond: Black Diamond is based on blockchain technology and can be used for consumption and redemption on the planet based on rewards generated by individual planetary activities. In addition to daily activities to grow black diamonds according to the size of the original force, users with a force greater than 35 have the opportunity to win an extra black diamond award, called a lucky drill. At the same time, getting a lucky drill will also consume a certain amount of force. No black diamonds will be suspended for 48 hours. The total amount of black diamonds is limited, and the output per half year is reduced by half. As time goes by, the difficulty is getting more and more, and the early participation is more advantageous.
Force: Force is the influence factor of the user to obtain the black diamond. The higher the force, the more black diamonds are obtained. Black diamonds have a fixed daily output, with a daily output of about 270,000 in the first year, halving every two years. The black diamond is distributed according to the user's current force value in the total force value of the planet base. Assume that the total number of black diamonds is issued daily, the black diamonds that the user receives every day = C* How does the current force value of the user/the sum of all the user's original forces acquire the Force and accelerate the black diamond?
By browsing, trading, socializing, etc. on the planet, you can increase the Force.
Understand the source of the black diamond, let's take a look at the black diamond auction. According to reports, it is possible for black diamond bidding to start with the product 0. Each time the buyer bids, it will consume a certain amount of black diamond, and the price of the product will increase by at least 0.11 diamond. When a buyer bids, the piece The item's timer will be automatically reset, and the timer will roll back to a certain time (10 seconds, 15 seconds, or 30 seconds) depending on the item, so that other buyers can compete for the bid. If no other buyer is bidding on the item, waiting for the timer to return to zero, the buyer wins the item.
Through the black diamond + auction method, users can exchange their own black diamonds for Netease's specific products and services (Netease black pork, koala goods, etc.), Netease has opened up the gap between blockchain and Netease products. Achieve interaction.
Second, Netease Black Diamond auction game guessHe Wei guessed that there are many ways to play black diamond auctions.
Judging from the project that the black diamond bidding will be auctioned on the 27th, NetEase black pork is obviously a product. Netease koala is more imaginative, and the mysterious lot is full of imagination.
The current gameplay has been exposed to specific products (such as Netease Black Pork) traditional gameplay, which is the highest bidder to obtain the product within the specified time. But if it is just such a gameplay, the limitations are obvious.
He Wei’s guess is that the black diamond bidding uses the 0-drill start method, which is to attract more users to participate, multi-product bidding + multiple auctions, to promote and sell NetEase products.
Yes, apart from marketing campaigns, the way in which products or services are sold indirectly is not excluded. The number of products that are auctioned is limited, and the number of acquirers is a minority. So many people participated in the auction, consuming black diamonds, and if they could not get the lot, it was a loss for the user.
The black diamond auction can retain the value of the black diamonds involved in the bidder's consumption, so that users can add a part of the "black diamond" to purchase directly, and maximize the value of the black diamond. In this way, even if you do not have a shot, you can make your own black diamonds. Is there a risky bidding method, is it very tempting?
For Netease, it has increased the user's stickiness and improved the platform's ability to sell.
More importantly, Netease will be able to circulate in the station where the black diamond can be opened later. Let the black diamond become the real value currency. The imagination of black diamond circulation is that the users in the station can flow black diamonds, activate the platform user value points, and make the black diamonds become the hard currency of the auction.
If the black diamond bidding mechanism is good enough (I think of the crazy one-dollar shot), the value of the black diamond will become higher and higher, more and more valuable.
Getting more black diamonds will be the source of the spread of Netease's planet users. Of course, more importantly, it will also prosper the black diamond's over-the-counter market, making black diamonds a real value token.
Want to get more black diamonds? RMB purchase!
Third, Netease's gameplay is worth learningNetEase "Star" started from the internal test, in order to obtain the original force value (can enhance the mining ability, the higher the original force value, the more mining), guide the user to invite friends to help expand the user. In addition, NetEase Planet launched regular tasks and exclusive missions to guide users to promote NetEase Planet "mobile mining" and promote their own products.
At present, the exclusive task of NetEase Planet is that users use Netease Cloud Music (to guide new users to download) to obtain the original force, use NetEase cloud classroom to obtain the original force, write code to obtain the original force (guide user registration), and will be online. Netease cloud reading.
It can be said that NetEase Planet Force has become a marketing tool for Netease to promote its own products. After NetEase Force, Black Diamond Auction will be another marketing tool for Netease to sell its products and services.
According to the planning of Netease Planet, Force and Black Diamond are only the initial exploration of Netease Planet's application to blockchain.
Planetary base construction planning:
1. Building a Planetary Home: Building a planetary infrastructure to allow residents to stay and provide digital currency rewards.
2. Introducing a planetary enterprise: Introducing a cooperative planetary enterprise to provide various services to the planetary residents.
3. Provide decentralized value: exchange services to introduce data demanders, so that data information transactions can be conducted fairly and fairly.
Next, Netease Planet will introduce more cooperative enterprises, provide more products and services, and let Netease Planet fully realize the platform value.
In the long run, Netease's goal is to do a decentralized data exchange, doing data trading business. To do business in data trading, you must rely on large-scale user data. How come user data? Mobile phone mining, black diamond auction is a good way to get users.
With the development of the NetEase Planet Black Diamond auction, the NetEase Planet mobile phone mining will be more and more people's attention, and users will also achieve substantial growth. This is also the goal that NetEase Planet wants to achieve, to maximize the user base, occupy more mobile phones, and let yourself become the leader of mobile phone mining.
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