This year global tablet sales will exceed 100 million units

Yesterday, according to market research firm IDC, the new features of Apple's new iPad and Apple’s decision to further lower iPad 2 prices will boost its market share, and Google’s Android tablet’s market share will be squeezed. At the same time, yesterday Microsoft officially released its own brand Surface Tablet PC test the water market.

With the rapid development of the tablet PC market, IDC expects that the global market for tablet PCs will reach 107.4 million units this year, which is higher than the previously expected 106.1 million units, and this growth momentum will continue. In this market, Apple iPad and Android are the main competitors, while others are a lot of cottage brands. IDC expects that by the end of this year, Apple’s iPad tablet will account for 62.5% of the global market share, up from 58.2% last year. Google’s Android tablet share will be squeezed to 36.5%, down from 38.7% last year.

However, it is still difficult to say whether the pattern of the current tablet market can continue to be maintained under the circumstances that many parties join in the competition. In addition to Microsoft, Google, which has been regarded as Apple's biggest rival, is expected to release its self-developed tablet this month. Google has been providing free Android operating systems to hardware vendors and developers. Although it has grown rapidly in size, it has also led to fragmentation of the platform and its profit is far behind Apple. Google's decision to launch its own tablet is also intended to solve this problem.