The "VR first year" entered the first month of the second half of the year. In the past six months, giants such as HTC, Oculus and Sony have waded into VR and earned enough attention. Domestic major technology Internet companies, video platforms and mobile phone manufacturers are also unwilling to catch up. I believe that most people read so many pieces of information, and can not afford a complete industry awareness. Then, Jizhijun used the latest report of VR industry launched by Guohai Securities as a reference for all readers who care about or engaged in this industry to introduce the overall situation of global VR industry development in the first half of the year, and from VR industry dynamics, industry logic As well as a detailed analysis of the capital dynamics, we strive to make a rough judgment on the VR industry trends in the second half of the year.
Latest industry dynamics summary
First of all, through the data arrangement, it can be seen that the three giants of VR on the PC side and many domestic technology Internet companies have been active in the past two months, and they are still optimistic about the entire VR industry. Overseas virtual reality giants such as Google, HTC, Oculus, and Sony, as well as vendors in other related fields in China, continue to maintain high-density product launches and iterative work in the VR field. This indicates that the VR industry continues to gain recognition from the giants, and the future application prospects remain bright.
Second, the chart shows that the combination of the Internet and VR is accelerating, and the VR form is more diverse. Whether it is a social networking giant at home or abroad, or a video site, or e-commerce, game makers, live broadcast platforms, representative companies are involved in VR. The reason for this is that the rapid iteration of technology makes specific applications possible; on the other hand, the reason why head-mounted products and panoramic camera products are on the market, making Internet application VR possible.
Capital dynamics: overall optimistic, but the focus shifts
It can be seen from the investment amount and density that the investment in the entire VR industry is still hot, but the investment direction has shifted. Now the focus of the venture capital company is the investment direction of interactive technology and content production. Looking at the history of the entire VR industry, it can be seen that the biggest investment opportunity in the early stage of the industry is hardware, such as various VR heads and VR glasses. With the gradual landing of hardware, it is difficult to make major breakthroughs in a short period of time, and the business model is gradually clear--mainly three modes: offline experience, mobile VR, and home VR. On this basis, various types of content-related platforms or technologies (such as interactive technology, content production tools) will be connected to the hardware. On the other hand, we can see that traditional game makers and film and television giants have launched products in the VR field. Ji Zhijun guessed that perhaps in the second half of the year, the explosion of products is expected to accelerate, and once again detonated the industry.
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