When will OLED TVs fly into the homes of ordinary people?

OLED is the abbreviation of Organic Light-Emitting Diode, translated as Organic Light Emitting Diode. It consists of an ultra-thin organic material coating and a glass substrate. After the current is applied, the organic material emits light. OLED display, the thickness can be compressed to 1 mm, is only 1/3 of the mainstream LCD screen, and OLED display does not have the problem of viewing angle, in addition, the manufacturing process is simple, low cost, high luminous efficiency, significant advantages, OLED technology is very It is possible to rule the future panel area.

Although OLED originated in Europe, but this area is now maintained by two Asian companies, Samsung in 2007 took the lead in large-scale production of OLED panels, the main product for smart phones, accounting for more than 90% of the OLED panel market share, LG, which is also a Korean company, is not far behind. At the very least, it has no place in investment planning. According to reports, LG announced that it has invested 706.3 billion won to build an 8.5-generation OLED panel production line, which is known as the world's premier mass production line. And as early as the 2012 CES show, LG launched a 55-inch OLED TV, blowing a "revolutionary" atmosphere; in addition to the two giants, Japan's Sony and Panasonic have already begun preparations for trial production line Even domestic companies such as BOE, Huaxing Optoelectronics and Tianma are also gearing up to prepare for a windfall in the upcoming revolution.

The main flow of OLED panels is nothing more than smart phones and TVs. The former revolution has just been completed. Obviously, the advantages of OLED technology have not been fully exploited. The television industry is in urgent need of change. 3D, smart, and cloud are the industry’s next generation TVs. There are three words with the highest frequency, but they can't get rid of the shadow of the Internet. Maybe only in the pure sense of hardware improvement will there be more opportunities to rejuvenate the TV industry. OLED has only just hit the road.

Can OLED become the dominant player in the future?

In terms of market share, LG is obviously not as good as fellow Samsung, but it has its own unique advantages in the future of the dominant power, especially in the color display and cost advantages, so that LG took the lead in the "reform TV" Strategic points.

Compared to the low-cost, stable, three-primary OLED technology, LG uses a combination of white light and filter film to achieve full-color display. Moreover, the filter film technology is very mature, enabling LG to mass produce OLED panels. Significantly reduce costs, if you can mass production in a short time, LG is likely to ride in the future of television. If the latest OLED technology still represents the LG strategy leader, then at the 2012 CES exhibition, the world’s first 55-inch EA8800 OLED TV was launched, which laid the benchmark for LG’s OLED products.

The EA8800 is a superb display device. The simple "shock" is not enough to describe its charm. As mentioned earlier, LG's unique display technology adds white to the traditional three primary colors, making the overall color gamut full and vivid and clear. Clear, and has a full range of perspectives, any point of view will not give consumers a sense of distortion, even more amazing is that its thickness is only 4mm, posted to the wall, there is not a sense of presence than a calendar.

The only regret is that the high price of the EA8800 cannot fly into the homes of ordinary people.

Need TV, fly into the homes of ordinary people?

According to research agency NPD DisplaySearch, the shipment of OLED TVs in 2014 is expected to reach 1 million units. By 2016, the market penetration rate of OLED TVs may exceed 3%. However, the industry believes that OLEDs still have huge technical disadvantages. It can be said that the future is long.

We are all eager for revolution. We are eager for traditional televisions to be able to produce great changes as quickly as possible. However, any revolution needs sufficient conditions. The reason why all companies fail to use OLED sticks to make a horse to run forward is the key to OLED. Technical barriers are still difficult to overcome. Compared to the mainstream TFT-LCD backlights, OLEDs are self-luminous. In the aging process, different pixels have different degrees of aging, resulting in different display brightness. There is also the OLED panel. The lifetime is usually only 5000H, which is only one-half of the lifetime of the LCD10000H. More terrible, this is just two of the disadvantages.

The shortcomings of color cast and short life span make OLED's advantages become a cloud, there is no lifespan, but also talk about a full range of perspectives, but also talk about the speed and lightness of God, horses, it can be said that these two fatal flaws directly delay the process of television revolution .

The television industry has become a non-mainstream and urgently needs plastic surgery.

Faced with the technical difficulties of OLEDs, consumers seem to be able to wait. After all, with the development of human cognition and science and technology, OLED technology problems will certainly be overcome, but in the face of the twilight of television sets, giants are a minute. Can not stand it, they need to give the industry a quick facelift, otherwise, the classic TV really want to become non-mainstream!

First of all, the concept of 3D TV is more and more appearing in the “Encyclopedia of Joke”. From the beginning of its birth, to becoming a joke, there is no standard definition from beginning to end. The initiative rate, passive rate, brightness loss, etc. Is the field army, in fact, 98.62% of consumers can not find the difference between 3D TV and ordinary TV, perhaps, this difference exists only in the manufacturer's propaganda it; and as mentioned earlier, OLED gave the TV industry a new Hopefully, it may be the most reliable revolutionary, but it still has a bit of a taste of a mirage. It can only hope that LG/Samsung and other bigwigs can break through the technical bottleneck as soon as possible; also, the industry’s most talked about 4K HDTV has the same opportunities. Rewriting the status quo of television, and Sony, Toshiba, Sharp and LG unveiled 84-inch 4K HDTVs, which may greatly accelerate 4K penetration. Of course, 4K Apple is expected to dominate the future with strong brand influence.

Well, I admit that the innovation of today's TV shows is gratifying and exciting, but it is not enough to allow consumers to relied on the dusty remote control in the corner. If we really want to rejuvenate the TV industry, we must overcome technology. Apart from the barriers, it is also necessary to join in the joint action of various elements such as branding, marketing, and culture.

Reviving the TV is not an easy task. Can OLEDs get it?