Recently, drones that have been receiving the expectations of the industry have once again entered the public eye: news that drones threaten the flight safety of normal flights has begun to appear frequently, especially in airports such as Chengdu and Chongqing, where unmanned aerial vehicles frequently interfere with flight operations and threats. The vicious incident of aviation safety has pushed the entire drone industry to the forefront.
The Civil Aviation Authority announced on May 16, 2017 that the development of the civil drone registration system has been initially completed and will be put into operation on the 18th. On June 1st, the registration of UAVs with a mass of more than 250 grams will be officially registered. registered. At the same time, the UAV registration data sharing and query system is being established to realize real-time cross-linking with the drone running cloud platform. The drone will begin to enter the era of real-name registration.
In recent years, as a leader in emerging industries, drones have been sought after by capital and market, and have begun to grow wildly. Especially since 2014, a group of general-purpose drone manufacturers represented by DJI innovation have been in the market. A large number of drone products have been put on the market and become part of everyday life. According to statistics, in 2016, only one domestic market in Dajiang has reached more than 500,000, and the annual flight volume is more than 14 million, and the problem of flight control has begun to stand out.
2017 is destined to be a year that the UAV industry is not easy to cross. The UAV industry, which once had a lot of flowers, will ushered in the opening of the year in the form of layoffs. The former drone company of Baidu Prince Li Mingyuan invested in Skye Intelligent Technology Co., Ltd. was exposed to bankruptcy and was in arrears with more than 2 million yuan in salary. According to the data, Li Mingyuan invested in Skye Intelligence in December 2015, accounting for about 10% of the shares. That was at the peak of Baidu's peak, and the investment direction was also the booming drone industry, but no one expected that wages would be arrears in just nine months and announced in January 2017. The speed of the fall will be so fast and staggering.
Lei Jun has a famous saying: "No matter what era, pigs can fly in the wind!" But the wind is small, stop, pigs can be affirmed, and the feathers that must continue to fly must be full-fledged phoenixes, nowadays What deserves attention is how windy the drone is, what can it make the wings of the enterprise in the industry?
In fact, as early as last year, the well-known domestic HaPro, Yihang, Zero and other drone companies began to lay off a large number of layoffs. GoPro had to recall the drone products because of power outages. Because of the slow product development, Yihang and Zero were far behind Dajiang, and the new products also repeatedly jumped, so most of the domestic enterprises quietly closed down. The same is true in foreign countries. Do you remember the Lily drone flying Lily? After countless times of jumping, it has now closed down! From a startup star to a "premeditated fraud."
The "cake" is actually very small. The drones that made cattle in China are also in Xinjiang. Other companies have a lot of products, but they have more or less quality and technical problems. The failure rate of drones has risen. Moreover, these companies have expanded too quickly, and the manpower and product lines have far exceeded the market acceptance. The market for drones is very small. As the industry giant, Dajiang has divided the largest one, and how big is it. According to Dajiang’s own low-key estimate, the domestic universal drone and video recording drones have about 80% market share. It has been included in the income of Dajiang. If so, the remaining cakes are not enough for so many companies to divide, and the cost of product development is high, which seriously reduces profit margins. The drone market has only one or two million units a year, but there are thousands of manufacturers to compete. Even if the situation of wolves is too big, it is impossible to make a number of articles on the growth rate indicator. It seems that no matter the stock or potential increment, the drone market can not be compared with mobile phones, but in a limited market. Among the capacity, the industry's giant has already become a towering tree that is difficult to shake, so that the space for the latecomers to move around is very limited.
In the past, the wind can be found that the so-called hot market is just a bubble of capital. The drone industry does not look so good. It can only say that too much capital vicious competition has caused the market temperature to burn too high, and the market is saturated. Some enterprises will face the elimination. In 2017, with various policy restrictions and the establishment of various no-fly zones, the drone industry was once again returned to the prototype. Many startups underestimate the time and money for technology development, and overestimate the potential market capacity. The cows that have been blown have now slap you a slap in the drone industry. Where is the way out?
Core technology and industry chainAs the earliest supplier of giants such as Dajiang Innovation and Feimi, Shenzhen Yihai Nengda Co., Ltd. has long been concerned about the UAV industry. After years of tracking, research and analysis for many companies, only those who own Enterprises with core technology and good production and sales supply chain have long-term development. Especially in the situation that the industry is extremely out of stock in 2017, a good supply chain can obtain more upstream technology, capital and supply resources to protect products. Design, production, sales, and thus survive in the harsh market environment, so the core technology and industry chain is the wings of the drone flying in the sky.
In 2017, it is foreseeable that there will be two distinct trends in the future development of drones:
1. The registration system, whether it is an individual or a group or a company, must be registered in the aircraft industry, including: design, production, and use. All flight behavior must be carried out in accordance with the law. This trend will continue to improve with relevant regulations. Under this background, enterprises with insufficient qualifications and strength will be eliminated, and enterprises with core technologies and good supply chain will become market integrators. As an important part of the supply chain, Dalda provides good technical support and supply chain services for companies such as Dajiang, Feimi and Daotong, so that they can stand out in the fierce market competition.
2. Industrialization, universal drone is a very vague market. Only by performing refined market segmentation can a company see the real target market capacity. At present, plant protection drones, inspection drones, security drones, etc. With scale and market segment characteristics, this is the real incremental market in the future. Because of the high value of such products and strict technical requirements, it is even necessary to provide users with corresponding professional training and assessment before they can be used. The technical threshold is very high, and good government and state-owned enterprise resources are another threshold for the industry's drones. Those who can enter this market must have quite strong industry enterprises.
Therefore, it is expected that in the next year or two, the UAV industry will enter a period of rapid reshuffle, and the injection of capital can quickly create a star enterprise, but with the withdrawal of capital, it can be foreseen that many companies that have been screaming in the rain will be in an instant. The collapse, the development of an industry, is not destined to be smooth sailing, experiencing a full market reshuffle, in order to falsify the truth, will really lead the industry development enterprises to the cusp.
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