The ancients said: "No rules can't make a circle." At present, the dishwasher market is growing rapidly, and formulating "industry norms" for the market as soon as possible is an important foundation for ensuring its long voyage.
A few years ago, if someone asked "Are you willing to buy a dishwasher to help you wash the dishes?", most people probably answered "No", but the situation is very different now. According to market research agency Zhongyikang's calculation data, from January to July 2018, the retail volume of my country's dishwasher market was 651,000 units, a year-on-year increase of 34.3%; retail sales were 2.85 billion yuan, a year-on-year increase of 37.3%. Aowei Cloud Network (AVC) omni-channel push total data shows that the market size of dishwashers is expected to continue to rise to 6.3 billion yuan in 2018, a year-on-year increase of 45.1%.
According to Wang Weiqing, senior vice president and chief sales officer of BSH Home Appliances (China) Co., Ltd., the dishwasher market can maintain steady growth, and consumption upgrades can be said to be indispensable. "Consumers are gradually realizing that machine washing is healthier than hand washing, and the time saved can be used to spend more time with their families or try more meaningful things." He believes that the general trend in society in the past two years is "returning to the family." Also pay more attention to food hygiene and safety issues. On the other hand, when the consumption level reaches a certain level, the pace of consumption upgrade accelerates, and people's demand for healthy and quality life becomes more and more urgent, and dishwashers naturally enter the attention of consumers.
Ye Bo, general manager of the kitchen and bathroom procurement and sales department of JD Home Appliances Division, even bluntly stated at the "2018 China Dishwasher Industry Summit Forum" that dishwashers will become the standard equipment for Chinese households.
In fact, consumers have a variety of original intentions for buying products, such as not wanting to wash dishes, making dishes cleaner, shortening family time in the kitchen, and so on. A few days ago, on the Tianya forum, there was a post saying that a young married couple born in the 1980s was originally college classmates, childhood sweethearts, eight years of love and long-distance running before entering the marriage hall, but because of the dishwashing issue, it has developed to the point of divorce. The husband is young. Yang was distressed and sought help from the majority of netizens. Finally, the dishwasher has become the ultimate secret to resolve family conflicts.
In the view of Wang Xugang, manager of the sales management department of Vantage, "When various rigid demands become more and more present, the dishwasher should soon usher in a flashpoint."
Some data show that in foreign countries, the penetration rate of household dishwashers has reached 30%-40%, while the United States, France, Germany and other countries are as high as 60%-70%. Southeast Asian countries are also developing at an annual growth rate of 20%. In China, dishwashers still belong to the "New World", and the billion-dollar market "cake" makes a lot of companies coveted.
According to data from Zhongyikang, from January to July 2018, the number of brands in the overall dishwasher market increased to 73, with 31 new brands; the number of dishwasher models increased to 358, with an increase of 127 models. Participants Continued to climb, the concentration fell, and the industry's vitality increased.
When the industry is showing a hot weather, it has also caused uneven product quality and intellectual property rights infringement. For example, compared with the industry entrants in the previous two years who focused on differentiated products such as sinks and desktops, more entrants this year imitated the "predecessors" of the industry. Taking integrated stove companies as an example, almost all of them launched sink dishwashers .
Sun Liming, vice president of Fangtai Group, once publicly expressed concern in an interview with the media that if product defects cause consumers to lose confidence in it, it will have a very negative impact on the future development of the entire market.
Ye Bo also believes that as the development of dishwashers becomes faster and faster, industry standards need to be refined, such as energy efficiency rating, cleanliness, sterilization rate, volumetric rate and so on. "The energy consumption, water consumption, and washing effect of dishwashers need to be judged by uniform industry standards, so as to help consumers make better choices."
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