"Compared with previous years, there have been obvious changes in the upper, middle and lower reaches of the industry this year. Although the number of industrial chains is similar to that of previous years, the transformation speed of LEDs is accelerating." Dr. Zhang Xiaofei, Chairman of Gaogong LED, at the 2014 High-tech LED Annual Meeting Pointed out.
In fact, LED has developed to the present day, and the middle and lower reaches of the industry chain have begun to differentiate. The upper reaches began to enter the Warring States era, the middle reaches are transitioning from the Spring and Autumn Period to the Warring States Period, and the downstream is still in a disorderly state during the Spring and Autumn Period.
The industry has entered the stage of quality decision-making, and the product forms of market enterprises in the sub-sectors of various industrial chains are also approaching. The differentiation of products is not enough to open the competitiveness of enterprises.
Businesses are the cells of the industry and are most sensitive to market changes. When most companies are thinking about the path of transformation, the era of transformation of the entire industry has arrived.
Among the companies that have talked with the reporters of "High-tech LED", there are not a few positive attitudes towards next year. The optimism also indicates that it is important to achieve good development and focus and upgrade. The main business is LED packaging Xinyue Optoelectronics, its general manager Zou Yiming made it clear that the company is already thinking about transformation and upgrading, and may consider the development of downstream lighting applications in the future.
Not only Xinyue Optoelectronics has the same consideration. Traditional lighting companies such as Sunshine Lighting and Sanxiong Aurora are coming from LED lighting. Some traditional LED industries are on the way forward.
In the view of Dr. Zhang Xiaofei, the next three years will be a very crucial golden time. The competition in the industry will be even more fierce. Nearly two-thirds of SMEs will withdraw. By 2015, the penetration rate of LEDs will exceed 60%. This data exceeds the previous forecast, which means that the traditional lighting is basically overcome.
We must develop and integrate the big situation of transformation. In fact, since 2013, there have been companies that have integrated. Integration has horizontal integration, such as between lighting brands, vertical, such as lighting and integration of the middle and upper reaches. Dr. Zhang Xiaofei believes that in 2015, enterprise integration will form a tug-of-war, there will be a brand camp, and there will be a supply chain camp. In the next three years, from the perspective of application scale, listed companies will have a large part of the company's scale of more than one billion.
From the perspective of the entire LED industry chain, technology is still the most important competitiveness in terms of upper and middle reaches.
Throughout the upstream market, the trend of industrial M&A elimination is obvious. Most enterprises have difficulty refinancing, and the industrial structure has gradually formed. The technical route of the midstream packaging industry has not yet been fully finalized, LED packaging will officially enter the competition elimination period, the scale of more than 1 billion enterprises will exceed 10, and the scale of 1 billion will become the symbol of the first echelon enterprise.
"The technology gap between Chinese leading companies and international enterprises is within one year, and technological competition is the most important factor in the industry." Dr. Zhang Xiaofei pointed out.
Downstream applications are more about competition around channel construction. Traditional retail channels, engineering channels, e-commerce channels, and O2O channels are all territories where lighting companies can compete. When the channel construction is basically implemented, when the marketing modes of various channels become transparent and similar, product quality and corporate brand become the core competitiveness of LED lighting enterprises, and the value of innovation for enterprises may be decisive.
Enterprises must take the helm in the flood of development, and the transformation and upgrading is imminent. Independent innovation and mergers and acquisitions have become the most obvious two roads facing enterprises.
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