Looking back at the global solar PV application in 2013, I found that the world's solar photovoltaic pattern has undergone a flipping change. Germany, which has been leading the photovoltaic consumer market for several years, has been surpassed by China, Japan and the United States, giving up the top spot in the photovoltaic power generation market. Now, how can PV companies better adapt to the market changes in the new year?
First, based on the domestic invincible
The demand for distributed photovoltaic power plants is small, but they cannot hold a large amount. Moreover, next year is not only this. China, the United States and Japan will promote a new round of prosperity cycle. It is expected that the economy will last for two to three years. China will be transformed from a manufacturing country to a power station application country. The continuous increase in installed capacity and higher subsidies will enable the power station to have both high growth and high profitability. Benefiting from the successive support policies and the subsidy of electricity price subsidies, large-scale photovoltaic power generation projects have been launched one after another. After inheriting the shunfeng photoelectric 479MW photovoltaic power station project, Hairun Solar plans to invest 10 billion yuan to build 1GW photovoltaic power station in Alashan League in Inner Mongolia. On December 25, 2013, after Hareon Solar, Dongfang Risheng also announced its investment plan for 10 billion PV power plants. Zhang Jian, chairman of Shunfeng Optoelectronics, also recently said that it expects to add another 3 GW of power generation this year, and plans to expand 10 GW by 2016. The market model of large-scale photovoltaic power plants in China has changed from a cake to a big cake. Under the push of many parties, it will only become stronger and stronger.
Second, actively turn into the deep digging of the Japanese and American markets
In 2013, China's PV module exports to Japan amounted to approximately US$2.2 billion, accounting for 22% of the total. It is the de facto largest exporter of PV modules in China. In the case of a relatively shrinking Japanese local enterprise, the entry of photovoltaic foreign companies will undoubtedly bring about drastic changes in Japan's relatively conservative market. Other companies in China that have not yet entered must also make a choice.
Since 2012, the number of solar cells imported from China by the United States has increased by 12%, supplying 35% of the US market demand. It should be noted that, like many US industries, solar energy is transforming from manufacturing to a service industry. 33% of the solar panels imported into the United States are from Malaysia, and most of the factories of the US leading photovoltaic company First Solar are just built in the country. 8% of solar panels are imported from the Philippines, which happens to be the location of the US solar giant SunPower solar panels. Correspondingly, it may have an unexpected effect to acquire a small US PV company in China by changing its face.
Third, not afraid to guard the EU market
Over the years, the EU market can be said to be difficult for China. Although Germany's PV demand is showing signs of waning this year, the British solar energy is seeing light, and the German solar industry's resistance may bring variables to the gradual market. . Recently, the “curve into Europe†of Chinese enterprises’ mergers and acquisitions has seen the savvy of some domestic enterprises and their adherence to the traditional markets of the European Union.
Fourth, ambition to open up emerging markets
In 2013, European and American PV companies have new trends and have entered the Chilean solar market. In fact, not only Chile, Latin America, Southeast Asia and even Africa, PV companies can always find business opportunities in emerging markets. On January 15 this year, the Yunnan Solar Energy Industry Alliance Conference was held, and various industry giants gathered together to discuss the new way out. Abandon the European Union and the South Sea, and dig deep into the ASEAN market. Becoming a new way out of the outcome of the meeting. It is worth mentioning that in 2013, India's grid-connected photovoltaic power generation capacity and concentrated photovoltaic power generation (CSP) capacity totaled 1.004GW, with a cumulative total of 2.18GW. There is also an ambitious plan for 20GW installed in 2022. Emerging markets are worth exploring.
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