As a TV practitioner, I think the concept of 4K will be a very important development direction for TVs in the future. Let's talk about them in detail.
For the TV industry, these years have been all kinds of eye-catching: from the popularity of 3D TV in 2012 to the outbreak of smart TV last year, then which word will be the protagonist for the 2014 that has already arrived?
Massive video? Obviously not: From the second half of the year, the six major domestic manufacturers are already massive video. For ordinary users, this massive amount can no longer escape the three categories of domestic serials, blockbusters and American dramas. It can be said that these three parts are provided, and the main users can already be satisfied.
Curved screen? Not yet time: Because domestic manufacturers are still studying how to make the screen more curved, the experience brought by the current curvature is still in the stage of Shantou; on the surface, the protagonists of 2014 are LG and Samsung, only However, the TV with this parameter directly went to the price range on the tall.
OLED? Good things, but at present he is too expensive: even if LG reduced the 55-inch OLED from 60,000 to more than 30,000, it is only the size of the bedroom of the local tyrants; domestic manufacturers have not kept up, there will be no large-scale on the market. The OLED promotion tide. Want to form a scale in the country, see you in the National Day 2015.
So 4K? From the last May of last year to CES at the beginning of this year, the word 4K has been constantly appearing in various TV conferences and news reports. Indeed, he is too attractive: 3840 * 2160 resolution, 4K resolution of 2K (1080P, FullHD), has been completely leap. Users like him because the essence of TV is to provide a good quality video viewing experience; traditional TV manufacturers, especially foreign TV manufacturers, also like him. After all, its appearance can better highlight the advanced screen technology features of foreign TV. Domestic manufacturers are more like him, because it is possible to have another selling point and start the next round of market shopping.
4K is so good, then we will popularize him right away? Don't worry, "The road is long and the road is long." Before going on the road, I would like to first review with you the road to the last selling point of the screen technology -3D.
3D TV appeared in 2010, when it was only a few features of the top products of foreign companies. In 2011, the emergence of relatively simple, low-cost polarized 3D helped domestic brands quickly gain the power to market to foreign brands.
January 2012 is undoubtedly a memorable day. The State Administration of Radio, Film and Television launched the 3D experimental channel and began to promote the development of 3D from the source of content. At the Spring Festival party that year, Sony helped CCTV achieve 3D live broadcast. The industrial chain has everything from the beginning to the end. For a time, the thriving feeling of the 3D industry is just around the corner, and the industry is also gearing up to prepare for the killing of the Quartet. But soon they found that the good days in the hopes did not come as expected, and the intelligence of the TV soon attracted more attention: this means more and better free content, who would not like it?
However, 3D is really being grabbed by the smart? We said that this raspberry really can't be buckled on the smart head.
3D technology is inherently flawed: two 3D technologies have their own problems that cannot be avoided.
For the active shutter mode of 3D, the initial heavy weight of the glasses, the cost of expensive glasses, the visual fatigue of long-time viewing, and the high frequency of TV screen refreshing. Only 13 years ago, only the powerful Sony and Samsung have been active. Shutter technology; for polarized 3D, the resolution is halved, the picture is dark, and the 3D stereo is poor. At the same time, due to the low threshold of passive, the reputation of some manufacturers' 3D TV is very poor, especially the damage caused by inferior glasses to the users, which also caused a big impact on 3D's word of mouth.
3D is Lin Yuyu, who is weaker in the individual quality, but the domestic market competition is not as strong as she grows stronger. She is reaching out to her, and the market is full of mutual destruction of active shutter and polarized light. Everyone buys 3D as a hammer, and no one really cares about promoting the most core content of 3D. The accumulation of content is the accumulation of funds, equipment, talents, and experience. It takes time and patience. From the content source, if it is a Hollywood blockbuster, the theater's 3D effect is far better than TV. At present, there is only one set of 3D test channels that can be stably provided in China. Every day, there are all kinds of small items and talk shows. What is the significance?
In summary, 3D is already internal and external, and intertwined. So, is it necessary to discuss the success of 3D TV?
Back to the topic, we discuss 4K in depth, although for users, 4K means a better user experience, but will 4K repeat the mistakes of 3D, and eventually become a false demand that is not good and not a seat?
4K, it is the matter of clarity, and ultimately it comes down to the content. Let's take a look at where the 4K content is.
First of all, let's talk about the content of domestic production. After LeTV made more than N gimmicks in a series of press conferences last year, there was actually a foreshadowing in all kinds of subversions: I remember LeTV’s signing of Zhang Yimou’s business. What? Zhang Yimou's first new film, "Return", will use IMAX4K technology, which will be the first and probably the only commercial 4K-definition film and television work in China.
Next we went straight to the United States to see how the commercial paradise of film and television works embraced 4K. Compared to the domestic 2K to 4K, Hollywood has done something practical as a source of content. The famous Sony Pictures has become a pioneer of 4K. Since 13 years, "Fantastic Spider-Man", "007 Breaking the Sky Crisis", "Prometheus" and "Hobbit" and other hot-selling blockbusters have been adopted. The 4K camera is shooting. At least two levels of native 4K content are currently available. I believe that at least from the momentum, it should be good.
In addition to Sony Pictures as a representative of traditional film companies, OTT service providers are also unwilling to lag behind. The ancestors still managed to sell the video tape rental business Netflix, packaging "card house" into a model of Internet thinking big data mining, although it was soon revealed that the old end, but soon put on another layer of glamorous coat: this summer The 4K version of the house will be released (I am amazed, nothing to do with the 4K version of "House of Cards" and "Breaking Bad", it is necessary to look at the pleats of Mu Shu and Lao Bai. Clearly, "Victoria's Secret", this is just needed!!!), and a potential opponent is Amazon owned by Jeff Bezos, which is also a money-free master, will be high-profile in early April Out of its own set-top box business, 4K content will also become the main competitive direction with other online video services.
Therefore, although the current content accumulation is still poor, almost all successful video service providers have begun to focus on 4K content.
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