After more than a decade of development of commercial lighting in Guangdong, the current market segmentation and pattern have taken shape. The future development of NVC Lighting is closely related to the pattern of Guangdong Commercial Photo.
NVC Lighting occupies half of the high-end market in Guangdong Shangzhao
High-end market: NVC accounts for 50%-60% of the market share, Sanxiong? Aurora accounts for about 10%, Sanli and TCL account for 20%-30% of the market share, and several companies almost cover the high-end market share.
Mid-to-high-end market: The mid-to-high-end market is an area that has been subdivided in the market development in recent years. At present, this field represents brands such as Pinnacle, Raymond, Seaton, Benbon, Carver, etc. Their propaganda techniques and product quality are generally aligned with the high-end. However, the price of the product is lower than that of the high-end, which is the concept of “high-end brand, quality, mid-range consumption†that we have long talked about. The medium and high-end is only subdivided in recent years, and there is still no obvious breakthrough.
Mid-range market: Mid-range market Jiamei is now out of the market with its strong manufacturing capabilities and regional advantages and early entry into the market.
Low-end market: Several large enterprises in the low-end market have strong manufacturing capabilities. In the early stage of commercial lighting, with the strong promotion of the company's strong manufacturing capabilities, the boss basically has no systematic marketing system and market strategy. The situation of accumulation and natural formation is now mainly Damei, Jinmei, Long, Southeast, Huaqiang, etc. Among them, Long and Southeast are dominant in big cities, Delta and Jinmei are in small and medium-sized cities and South China. Huaqiang is mainly concentrated in the third and fourth grades.
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